If you have a growing gym or fitness studio, you are probably (1) super psyched about it, and (2) constantly trying to find ways to improve the way you run your fitness business operations.
How do you do it all efficiently and effectively?
As a fitness studio owner, you are most likely managing a number of different trainers, and possibly dealing with hundreds of clients in different stages of their fitness journey. Hopefully you aren’t still using paper to manage your business, as the world is going digital, with the fitness industry leading the charge! Personal training software allows you to go completely paperless, hosting all your documents and info on your clients digitally.
Here Are 4 Great Ways in Which Software Can Assist in your Fitness Business Operations
Monitor the Growth of Your Business
First things first, as the owner of a fitness business–whether it’s a gym or studio, or sole proprietorship–you want to be able to see how your business is doing. For this you need great stats. A personal training software, like Trainerize allows you to see everything in one spot: your business health, all the trainers, the clients they are training and their workout calendars. The new Dashboard in Trainerize also shows at-a-glance the status of your training business–in the growth in number of active clients over time. It’s great to see how far you’ve come!
In order to scale your fitness business, you’ll want to empower your employees and leave someone in charge of operations when you’re not available. In Trainerize, you can set different permission levels for different trainers. Want one person to manage a location and all of its trainers? Give them Manager access. Do you want certain trainers to be able to step in and cover when other trainers are away? They can have Shared Trainer access, and be able to see any and all trainers and clients at their specific location. This allows for more flexibility when it comes to handling the client-side of your fitness studio, and it removes any bottlenecks associated with access rights. Enable your trainers to be effective without you, and you’ll soon be able to identify and develop the manager roles you need in order to expand your business to another location or even franchise.
In order to keep track of clients that are actively training and paying, and those that are no longer active, you’ll need a software that can manage this easily. Well, guess what? You can do it in Trainerize. Separate Training Clients from Archived Clients, and easily move people from Archived back to Training Clients when they become active again.
You can also view and which clients have not been active lately, have not messaged you back recently, and more. Clients are automatically tagged in the system to bubble up the ones that need more attention, and you can message them all at once, or individually, with a click of a button. Just another way Trainerize is improving your business operations and allows you to provide better customer experience by reaching out at the right time.
To make sure nothing is missed, shared trainer notes on the client profile allow trainers to know what’s happened with their client while they were away.
Automate your business
Messaging all of the clients in your business can prove to be a tough task. You may rely on your trainers to keep on top of them, but you also have the option of automating in-app messages in Trainerize to keep clients engaged. Automate messages to send after a client’s first workout, on their birthday, or when they’ve hit a personal best.
Another Trainerize feature that can make your life easier as a business owner is the integration with Zapier, an app that lets you connect hundreds of other business apps to the platform to perform your most time-consuming tasks. Automate payments, e-signatures, Par-Q forms, and subscription to email lists with ease.