Sales and Marketing Positioning Online Training as a Premium Service

online training as a premium service

Online training has many benefits for both trainers and clients. Are you using these benefits to your advantage?

Online Training Provides Unique Benefits

Working as an online personal trainer with Trainerize provides us with the opportunity to be selective in choosing and accepting our clients. Selling training online as an exclusive service offered only to a limited few, allows us to provide the greatest value to our clients and ensures that we’re providing our services to those that can best fit an online-training modality.

Unlike personal training in a corporate gym setting, Trainerize allows the results we deliver and our clients’ satisfaction to determine our value. We can control the supply, and the results we deliver drive our demand.

With Trainerize, your clients have 24/7 access to their custom workout plan. This means they can perform their workout at their leisure, at any time of the day. By allowing your clients the freedom to choose the days, time, and even frequency they exercise you are setting them up for greater adherence to their workout plan. That’s right, in my experience, by encouraging your clients to make new habits to incorporate exercise when it best suits their individual lifestyle, means they’re more likely to maintain an exercise regimen long-term.

…in my experience, by encouraging your clients to make new habits to incorporate exercise when it best suits their individual lifestyle, means they’re more likely to maintain an exercise regimen long-term.

As Trainerize continues to evolve, we have more and more information to track our clients’ progress, statistics, and trends over time. Unlike pen-and-paper tracking we can easily see our client’s body statistics, weights lifted/reps performed, cardiorespiratory metrics, calories consumed, and more. This information is available right at our fingertips and in an easy-to-read format. Because the Trainerize app is so user-friendly, this information is easy for our clients to enter and makes tracking workouts or progress a cinch!

With Trainerize, our clients can see clear evidence of their progress over time, without having to check in with us.

In a gym setting, clients may feel frustration as they do not have clear metrics to see their progress over-time. They may feel they’ve “gotten stronger” or are certain they’ve “lost inches,” but do not have the data they need without the help of their personal trainer. With Trainerize, our clients can see clear evidence of their progress over time, without having to check in with us. My clients have been more likely to feel encouraged to continue training or purchase additional training services, as they have a consistent reminder of where they started and what they’ve accomplished.

 My clients have been more likely to feel encouraged to continue training or purchase additional training services, as they have a consistent reminder of where they started and what they’ve accomplished.

As an Online Trainer, we have the ability to offer our services worldwide. As such, we can make a bigger impact in the industry and have a larger selection of clients to train.

Quantity is Never Better Than Quality

By selecting only a set number of online training clients per month and providing them the best results possible, we’re able to charge more for our services. In general, this is still significantly cheaper for our clients than traditional training services with less cost (facilities, utilities, man-hours, and more) to us.

By keeping our client numbers low we can ensure we’re providing round the clock support and a personal touch to each individual’s training experience. No more “hard-selling” is required when you are selective about who you train, and clients view training with you as a privilege.

Online personal training is not for everyone. In my experience, online training works best for individuals who are already active and want to get in better shape, who can push themselves in the gym on their own, or have had previous experience with a fitness regimen. By being selective in choosing our training clients that fit our specific niche, we can exclude or minimize clients which are more likely to skip workouts, fail to track their nutrition, become unresponsive, or experience poor results.

Offering online training as a premium service means we can provide the best training and value in the industry to the most exceptional clients.

Training, Nutrition, and Tracking all in one platform - Trainerize

Rain Burkeen

Rain is a NASM Certified Personal Trainer, a member of the European Register of Exercise Professionals, and the owner of the Danish fitness firm POP Fitness. After being involved in competitive sports and gymnastics for over two decades and experiencing the damaging effects this can have on self-esteem and self-worth, Rain has developed her own philosophy, “Passion Over Prestige”. This encourages others to make lifelong habits based on self-love and a passion for a healthy life; rather than on damaging concepts which focus on perfection. She hopes to inspire people of all ages to find their own unique passion for fitness and health.