Business GrowthBusiness growthFitness Business 3 Types of Fitness Technology to Scale Your Gym’s Growth

Investing in fitness technologies that help scale your club’s success seems like a smart idea. But where do you start? Where do you invest your tech budget first? 

In a world where technology is ever-changing, the decision-making process can become a bit clouded. We’ve narrowed down some of the latest software developments which will improve your club’s client experience—and supercharge its growth.

1. Impress your members with online training offerings

Gym owners are now seeing a spike in members adopting a hybrid training model—part in-person, part online. A hybrid model will decrease the amount of foot traffic in their clubs, which opens up more capacity overall. 

To monopolize on this new training channel, gym owners are offering diverse options for digital offerings! Things like:

  • Live video classes
  • Virtual personal training sessions
  • Virtual nutrition coaching
  • Video chat consultation calls

These online options enable members to feel more supported and empowered—as their fitness goals can be accomplished both inside and outside of the gym. 

⚡️TZ Tip: Always remember to promote your online initiatives to both new and existing members! This can be done by digital signage or a SMS text to your members notifying them of your new services offered. Upselling new services to your members will produce new streams of revenue for your business. 💪🏼

2. Be smart with smart gym equipment

Investing in smart gym equipment is a perfect way to scale the growth of your gym.  

There are many advantages of cloud-connected equipment for gyms and health clubs. When facility staff, trainers, and members are connected to one seamless system, clubs can deliver a full-circle training experience that is like no other. 

Additionally members can access a menu of on-demand workouts keeping them motivated and entertained while training, adding another way to keep foot traffic in your clubs at an all-time high. 

⚡️TZ Tip: By adding a few smart bikes to your fleet of machines, your club could open doors to new clients! Maybe they are looking to get out of the house but want a simple workout approach: like accessing a library of live and on-demand classes available to them anytime they make a visit to your gym floor. 💪🏼

3.  Sweat the tech-y way with wearables

The wearable tech market is highly popular amongst most fitness goers. How many Apple Watches do you see on the gym floor on an everyday basis? Consumers find wearable tech valuable because they want to understand their fitness journeys on a deeper level. Wearable technology allows the member to track their progress over time, and gives a sense of accomplishment to the user as well. 

The next generation of wearables will generate even more powerful insights than what they currently track. Stay ahead of the trend by updating your existing services to make them compatible with wearable technology. Ensuring your machines and apps offer seamless integrations so that you create new ways for your members to stay on top of their fitness goals! Plus, it’ll enable your trainers to utilize intuitive training practices when coaching clients. 

Investing in a tech solution that integrates your members’ most-used wearables into one app will make your business more relevant and help it stand out from the competition. 

⚡️TZ Tip:  Use Trainerize’s personal training app to connect your client profiles to popular wearables like: Garmin, Fitbit, MyFitnessPal, Withings, plus Peloton and more via Apple Health! 💪🏼

The thing with technology is there’s really no running away from it. No matter what you do your club’s success will be more efficient, reliant, and approachable from the eyes of your members and potential customers. Investing in the FitTech industry will only help you scale the growth of your multi-location club or franchise.



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