Business GrowthSales and Marketing Running a Group Fat Loss Challenge to Attract New Clients

Today’s blog post is more about a personal experience/idea I had to leverage my online training and get more people used to using it. I ran an experiment with my own personal business for the month of July and it was such a success that I thought I would share this idea with all of you.

Running a Group Fat Loss Challenge to Attract New Clients

One day I was sitting and pondering of new ways to motivate my clients. Many group fitness studios and personal trainers run “biggest loser” weight loss challenges in order to motivate their clients to stick with their training and nutrition plan. I wanted to do the same, only I wanted mine to be different and wanted to attract more people than just my current clientele. Thinking about how my challenge could be different than any other challenge out there, I came up with an idea that could be a win/win for both my business and my clients. Why not offer an online fat blast challenge that not only includes a 4-week “fat blasting” meal plan, but also access to my online training app for the month? Charge a small fee to enter the challenge for the 4 weeks, as this will intrigue more people to sign up due to less financial commitment. I figured it wouldn’t take a lot of my time to set up a few training programs in my Trainerize website and then use the amazing “copy” feature in Trainerize to add them to each of my “fat blasters” accounts.

Looking at this from a business women’s perspective I thought this could get people used to using my online training programs for the month and hopefully once the month is over they will love it so much will want to sign up as paying customers.

Well how did it work out?? Due to the fact that I am a horrible procrastinator (i’m working on this!) I only left myself 6 days to market the challenge; however, within those 6 days I was able to get 50 people signed up for my challenge! I only charged $30 per person and thanks to social media and email marketing my plan was put into play nicely. I had many local challengers, but also because this was all through online training I had many people from all over the world sign up too!!

Ok I’m getting to the point….. Results??

1. Out of the 50 fat blasters who did my challenge 45 were successful in losing inches and feeling great (5 went MIA and fell off the wagon…bound to happen). That is now 45 people who have told at least 1 friend or family member about “this cool online training app I am using that I can get all my workouts on my smartphone!” (or something like that ;))

2. In the third week of the challenge I sent out an email with an exclusive offer for fat blast challengers only. If they want to continue using the only training app after completion of the 4 week challenge they can sign up now at a discounted rate. I said I was only going to offer this rate to the first 20 people to sign up and listed all the services they will get with this monthly fee. As of right now I have gained 12 new paying clients to my online training website.

3. Last but not least, I now have a whole bunch of before and after pictures and testimonials to help advertise the challenge I am going to run again in September! This one is going to cost more and will in turn be more profitable for my business!

This post was not to brag about this challenge that I ran, but more to give you an idea if you are struggling to keep clients motivated and are looking to gain new clients for online training. I hope this was helpful for you – please feel free to reach out if you have any questions!

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Michelle Roots

Michelle is the resident fitness expert for Trainerize. She has 8 years’ experience in the fitness industry training clients through her own business including: professional and elite level athletes, celebrities, online clients, and average people with fitness and fat loss goals, to name a few. She holds a bachelor's degree in Kinesiology, is a Certified Strength and Conditioning Specialist (NSCA) and a certified level 1 Nutrition Coach. Michelle wakes up happy every day because she is able to do what she loves for a living.

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