Sales and Marketing Who is Your Target Market? Build success through a targeted approach!

As a trainer, you might train a wide array of “client-types”, however, if you look closer into your client list you will probably be able to pinpoint a niche market. Perhaps the majority of your clients are made up of new mothers who are trying to lose their baby weight or maybe you train a lot of male clients who are looking to build more muscle and lean out?

Either way, the clients you attract could be a straight reflection of your training style, your website,  and/or your client referral network. This does not mean you can only train one type of client, but if you find a niche market (the majority percentage of your client base) then you have identified the bread and butter of your business.

It is important that your Trainerize website is designed to attract this type of client.

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Here are 3 Tips to Ensure Your Online Personal Training Website is Effectively Attracting Your Target Market & Turning Curious Client’s and Referrals into Paying Clients:

1. Use your niche market customers to attract similar clients

Make the majority of your client testimonials/success stories coming from that niche market. For example, if you find the majority of your clientele is men between the ages of 30 and 45 looking to build muscle and burn fat, then your client testimonials should include a lot of people from this client category. This does not mean you can’t have testimonials from other client’s outside of this category (in fact, I recommend you include others), but promoting the “bread and butter” of your business is most important. Use a variety of video and written testimonials and include a lot of pictures, as Trainerize let’s you do all of this when personalizing your online training page or allows you to link this to your already existing blog.

2. Your website is a great tool to market to your niche client base

Personalize and design your Trainerize website to attract and appeal to your “niche” client base. For example, if you find the majority of the client’s you train are new mother’s between the ages of 28 and 40 then you will not want to have ONLY have videos and pictures of client’s doing heavy Olympic lifts and intense Kettlebell work, as this might scare these new mother’s away. Consider offering a specific program or package for new mom’s looking to lose excess baby weight along with your other programs already offered. You might want to talk a lot about building core strength, losing body fat, and offer at home-type workouts, as these are all buzz words that might attract new mom’s (and attract other client’s as well).

3. Create a call to action button or offer.  

This is an irresistible offer or pop-up asking for instant action and this will help turn those curious client’s who are just visiting your website into paying customers.  Trainerize allows you to add a “contact us” page, but it will also let you personalize special banners with offers like “sign up now for your first month free!” or “sign-up now and receive a free copy of our ebook” etc.  Creating a special message specifically attracting the attention of your niche market might be a good idea, for example: New Mom? Want to get back in your bathing suit this summer, but no time to go to the gym? Sign-up for our at home 8-week baby body to beach body fat loss program now for a discounted price of (enter amazing price here).

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It may take time to determine your niche target market and you might actually find you have a more than one category of people your training attracts.  Either way once you have it figured out, hone in on those target market’s by focusing your marketing and online training website towards these groups and watch our business grow!

Michelle Roots

Michelle is the resident fitness expert for Trainerize. She has 8 years’ experience in the fitness industry training clients through her own business including: professional and elite level athletes, celebrities, online clients, and average people with fitness and fat loss goals, to name a few. She holds a bachelor's degree in Kinesiology, is a Certified Strength and Conditioning Specialist (NSCA) and a certified level 1 Nutrition Coach. Michelle wakes up happy every day because she is able to do what she loves for a living.

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