Business GrowthSales and Marketing 5 Tips to Increase Online Personal Training Sales

5 Tips to Increase Online Personal Training Sales

  • Are you organized?
  • Do you have a plan?
  • How are you marketing your programs?
  • Have you defined your niche?
  • Is your website optimized for sales and attracting new leads?
Did you answer yes to all of these questions?

If yes, then you should be well on your way to making lots of sales and running a successful online personal training business.

If no, then I have some tips for you that could help you build your online personal training business in 2017.

There is a lot of competition in the world of online personal training and even if you think that you are the best at what you do, it only matters if you can get people to make the leap and purchase your training.

How do you set yourself apart from others in 2017?

Here are 5 Tips to Help You Sell More Online Training:

1. Make Sure Potential Clients Get to Know YOU

One thing to make sure is that your website is a reflection of you. Personal training is just that–personal. People will not only want to train with someone who can get them to their fitness goals, but they also want to feel like they can connect with their trainer. When someone comes across your website, you want them to get a good idea of what you are about–not see just a bunch flexing pictures, or before and after pictures (this is okay, but in moderation). Try filming a video of yourself speaking to potential clients about yourself and how you can help them reach their goals. Video is a very powerful marketing tool, as research has proven that people would much rather watch a short video than read a long website. Be short and to the point, and then have an option to read more if they really want to.

2. Make Your Pricing Competitive

Take some time to research what other online personal trainers are charging for their services. Although this wont determine specifically what you charge for your particular services, it will help you stay competitive in the market. There is a fine line between charging too much and not charging enough that your services might be seen as lower quality. The best thing to do is account for how much time you will have to spend building programs, messaging (Skype calls, emails, messages etc.), and making sure they stay motivated and are successful in your program. Create your different offerings and then price them to what you feel is fair, where you can still make money, and is competitive to others offering similar programs. One piece of advice is always start higher, and then if it isn’t working, you can drop your prices. Once you have your prices set, it’s much easier to decrease pricing than it is to increase pricing.

3. Create a Marketing Plan

It is important to really take some time to sit down and create a marketing plan for the year, or even the next few months. If marketing is not your specialty, it might be a good idea to seek the help of someone who is. A small investment that could pay off huge in your online training sales. This comes down to website SEO, social media marketing, offerings, promotions and email marketing. Having a plan is much better than posting random things on social media and sending out random emails hoping that customers will just come rolling in.

4. Define a Niche

As a trainer your might specialize in many different areas; however, when looking at your program offerings you might want to target a specific demographic. For example, I have found that the majority of people who message me about my online training programs are women between the ages of 28-45 (stay at home mom’s, new moms’, and women wanting to learn to strength train and build muscle) I have targeted my marketing efforts towards this niche; however,this does not mean these are the only people I train. I personally have just found this specific niche to be a great group to focus my marketing on to get the most return.

5. Make It Easy for Potential Clients To Make a Purchase

One thing you never want is a potential client to come to your website wanting to make a purchase and they can’t find where they can do that! They will either have to email you to ask (which gives them more time to change their mind), or they will just give up and move on to the next trainer’s website to make the purchase. When setting up your website put your package pricing and the ability to make a purchase right on your homepage, or just an easy click away from the homepage. Keep it simple for potential clients to commit to your training without having time to talk themselves out of it or say “i’ll come back later”, because they rarely come back.

I hope these tips will help you make more online training sales in 2017 and help you get your business booming!

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Michelle Roots

Michelle is the resident fitness expert for Trainerize. She has 8 years’ experience in the fitness industry training clients through her own business including: professional and elite level athletes, celebrities, online clients, and average people with fitness and fat loss goals, to name a few. She holds a bachelor's degree in Kinesiology, is a Certified Strength and Conditioning Specialist (NSCA) and a certified level 1 Nutrition Coach. Michelle wakes up happy every day because she is able to do what she loves for a living.

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