Stuck on what to call your personal training business? Don’t worry—we’ve all been there. Picking a name often feels heavy, intimidating, and impossible at first glance.
But here’s the truth: the name you choose for your personal training business does a lot of heavy lifting for you. It shapes first impressions, builds credibility, and helps potential clients find (and remember) you online. Would you rather train with “Kyle from the gym” or “Kyle Carter, Founder of IronCore Coaching”?
And, a strong name sets you apart, makes you more searchable, and helps you stand out in a competitive market. The good news? Naming doesn’t have to be overwhelming. In this blog post, we’ll walk you through proven strategies to name your fitness business, show you how to use AI to brainstorm ideas, and even give you 50 catchy personal training business name examples to get your creative juices flowing.
Ready to get started. Let’s dive in.
How to Choose a Name for Your Personal Training Business
So, how do you choose a name for your personal training business? Here are our top 6 tips.
#1: Do your competitive research
First, before you land on a name, scope out what’s already working. Search local trainers, scroll Instagram, and peek at websites. While you’re doing this, look for patterns:
- Are most trainers using their own names?
- Do they highlight certifications?
- Or are they branding as a business?
Then, take note of what stands out and what blends in. This gives you a clear picture of what lanes are open (and which ones are already crowded).
👉 Pro tip: While you’re at it, check Google to see if your favorite ideas are already taken. No one wants to launch under a duplicate name. It’s a recipe for disaster.
#2: Brainstorm freely
Next, once you’ve got some inspo, it’s time to get messy. So, grab a notepad or open a doc and start dumping every idea that pops into your head. Don’t overthink—this stage is about volume, not perfection.
Some tricks to keep the ideas flowing:
- Use puns or alliteration (“Peak Performance,” “Flex Fuel”)
- Pull from training lingo (“Barbell & Beyond,” “Mobility Matters”)
- Tap into your niche (“Prenatal Power” for pregnancy fitness, “Enduro Edge” for endurance athletes)
By the end of this step, you’ll have a big messy list of possibilities—exactly what you need to start spotting patterns, refining ideas, and narrowing down to the perfect name.
https://www.youtube.com/watch?v=_zctNOG65SE
Still stuck? Try listing the first words that come to mind when you think about your training style and client outcomes. Maybe it’s “strength,” “balance,” “energy,” or “confidence.” Mix and match them to create combinations that click.
Tools like Thesaurus.com or AI brainstorming can help you expand your list.
#3: Try an SEO-friendly formula
Now, if people can’t find you online, they can’t hire you. That’s where SEO (search engine optimization) comes in. A name that includes keywords clients are already searching for makes it way easier for Google to connect you with potential leads—especially local ones.
👉 Pro tip: Before you settle on a keyword combo, type terms like “strength training” or “personal trainer” into Google and scroll to the bottom of the search results page. You’ll see a list of related searches—that’s basically free SEO intel from Google itself. Use those suggested terms to inspire name ideas that people are already searching for.
Then, blend one of those keywords with your location. For example: “Miami Strength & Conditioning” or “Seattle Endurance Coaching.”
This combo gives your business name an instant SEO boost and makes it much easier for potential clients searching “personal trainer near me” to find you. And once you’ve locked in that SEO-friendly name, don’t forget to update it in your ABC Trainerize Professional Bio Builder—so your brand is discoverable everywhere your clients are looking.
#4: Consider using your own name
Personal branding is powerful. Using your own name instantly builds trust and creates a direct connection with potential clients—because you are the product. If someone hears “training with Marcus Brown,” they’re associating the results directly with you, not a faceless brand.
This approach works especially well if:
- You want to be the recognizable face of your business
- You’re building a coaching style that’s deeply personal
- Your long-term goal is to stay solo (not scale to a team)
On the flip side, if you dream of hiring other trainers or eventually franchising your services, you’ll probably want a standalone business name that’s bigger than one person. For example, “Elevate Fitness Co.” leaves room to grow a whole team under the same umbrella.
#5: Keep it short and simple
When it comes to naming, less really is more. Short names are easier to say, easier to remember, and easier to search. That’s why brands like Nike and Peloton stick in your head, while long, clunky names disappear.
A good rule of thumb:
- Aim for under four words
- Skip complicated spellings
- Avoid jargon your clients might not understand
For example:
- ✅ Core Momentum Training (memorable, clean, clear)
- ❌ Holistic Integrated Sports Performance and Lifestyle Coaching (…yeah, no one’s typing that into Google)
Remember, your clients will need to say and share your business name. If it rolls off the tongue, they’ll use it more often—and that’s free word-of-mouth marketing.
👉 Pro tip: Once you’ve got a shortlist, say the names out loud. Pretend you’re answering the phone: “Hi, this is Sam from Strong Foundations.” If it feels natural and professional, you’re on the right track.
How to Use AI to Brainstorm Personal Training Business Names
It’s 2025—so there’s no need to stress over a blank page. AI can help you generate naming ideas fast. Here’s how:
- Pick your focus: Are you emphasizing strength, wellness, longevity, or transformation?
- Feed in your details: Give an AI tool your niche, location, and keywords (like “strength training in Austin” or “online nutrition coaching”).
- Generate options: Let AI spit out 20–30 ideas.
- Refine the list: Mix, match, and tweak until one feels right.
Make your work easier not harder. It really is as simple as that.
50 Catchy Personal Training Business Name Ideas
Here are 50 examples to get the creative juices flowing. Use them as inspiration, or flip them into something brand-new.
- Elevate Fitness Co.
- Core Momentum Training
- IronCore Coaching
- Vitality Strength Studio
- Peak Performance Training
- Enduro Edge Coaching
- Body Blueprint
- Flex & Flow Fitness
- Strong Foundations Training
- Momentum Athletics
- Ignite Personal Training
- Resilient Bodies Coaching
- Zenith Performance
- The Movement Method
- Catalyst Fitness Coaching
- Lift Lab
- Recharge Training Systems
- Apex Strength Studio
- The Fit Foundry
- Dynamic Motion Coaching
- Balance & Burn
- Forge Personal Training
- Pulse Performance Coaching
- Core Confidence Fitness
- Empowered Athletics
- Gravity Training Co.
- Elevate & Endure
- Thrive Training Systems
- Kinetic Edge Coaching
- Prime Motion Fitness
- Adapt Training Co.
- Flow State Fitness
- Reshape Coaching
- The Body Project
- Strength Society
- Powerhouse Performance
- Vital Motion Training
- Reset & Rise Fitness
- Clarity Coaching Co.
- Fuel & Flex
- Resilience Athletics
- Pinnacle Performance Studio
- Stronger Together Training
- Endorphin Edge Coaching
- Motion Matters Fitness
- Limitless Training Co.
- Core Strength Collective
- Empower Performance
- Precision Coaching Systems
- Elevation Fitness
FAQs about naming your personal training business
Q: Should I use my own name or create a business name?
A: It depends on your goals. If you want to build a personal brand, using your name works great. If you plan to scale or hire other trainers, go with a business name.
Q: How do I know if my business name is taken?
A: Do a quick Google search, check social media handles, and run a domain availability search. You want to avoid duplication (and legal headaches).
Q: How can I make my business name SEO-friendly?
A: Pair a keyword (like “fitness” or “personal training”) with your location for easy discoverability in local searches.
Q: Can I change my business name later?
A: Yes—but consistency matters. If you rebrand, update all platforms at once (website, social, ABC Trainerize profile) so clients don’t get confused.
Q: What’s the first thing I should do once I have my name?
A: Lock down the domain, grab the matching social handles, and update your ABC Trainerize Professional Bio Builder to reflect your brand.
What’s Next?
At the end of the day, your business name isn’t just a label—it’s the first story you tell potential clients about who you are and what you offer. Whether you go with a bold brand name, stick with your own, or land somewhere in between, the key is to make it memorable, searchable, and aligned with your vision for the future.
👉 Ready to put your new business name to work?
Update it inside ABC Trainerize and start showing up like the true pro you are.
