You probably got into the fitness industry because you want to help people live their best lives, to help a community of people become healthier and happier.
To truly commit to this mission, it’s important to make sure your gym and/or online community is inclusive to marginalized members of your communities – including LGBTQ+ individuals.
An increase in anti-LGBTQ+ legislation, alongside an increasing hostility towards members of the community, is having huge mental health implications – as well as hampering the careers of many hugely passionate fitness professionals.
And, while some progress has been made in workplace rights, many LGBTQ+ individuals still face discrimination, lack of career advancement opportunities, and inadequate protections.
This is why it’s vital that you create an inclusive gym for your LGBTQ+ staff and members.
Here are some simple but highly effective steps you can take, and why it matters so much.
Why LGBTQ+ Inclusion for Staff Matters
A truly inclusive gym isn’t just welcoming to members—it ensures that trainers, the front desk staff, and its leadership team reflects the diversity of the people they serve.
Prioritizing LGBTQ+ inclusion for staff leads to:
- Better workplace culture: When employees feel comfortable bringing their authentic selves to work, job satisfaction, retention, and overall morale improves. It’s truly a win-win for everyone!
- Stronger community ties: A gym that actively supports its LGBTQ+ staff fosters trust and inclusivity, making it a more welcoming space for other LGBTQ+ members.
- Legal and ethical responsibility: Anti-discrimination policies protect employees and create a safe, equal-opportunity workplace.
- Competitive advantage: In an industry where client relationships matter, having a team that reflects diverse experiences and identities can set your gym apart.
Check Out: Marketing to the LGBTQ+ Community: A How-To Guide for Gyms and Fitness Studios
How to Build an Inclusive Environment for LGBTQ+ Staff
Creating an inclusive and affirming space for LGBTQ+ staff involves more than just good intentions—it requires actionable steps.
Here’s how gym owners and managers can lead the way:
#1: Implement and enforce inclusive policies
Having a clear, documented anti-discrimination and anti-harassment policy is essential. Ensure that these policies explicitly include protections for sexual orientation and gender identity. Clearly communicate these policies to existing staff, new hires, and all members to set expectations for a respectful gym environment.
#2: Use inclusive hiring practices
Diversity starts with hiring. Ensure job postings use gender-neutral language and emphasize a commitment to inclusivity. During interviews, create a welcoming environment where candidates feel comfortable discussing their experiences and values without fear of discrimination.
#3: Create gender-inclusive facilities
Ensuring that staff (and members) have access to gender-neutral restrooms and locker rooms can make a significant impact. Offering private changing areas can also provide comfort for those who prefer additional privacy. You can also use imagery, whether that’s posters on your walls or the images on your website, that represents the diversity in your community.
#4: Encourage open dialogue and allyship
Fostering an open culture means encouraging employees to share their perspectives and experiences. Leadership should model inclusivity by openly supporting LGBTQ+ initiatives, celebrating Pride Month, and acknowledging LGBTQ+ awareness days.
#5: Offer benefits that support LGBTQ+ employees
A truly inclusive workplace extends benefits that meet the needs of LGBTQ+ staff. This includes healthcare coverage that supports LGBTQ+ medical needs, parental leave policies that recognize all family structures, and mental health support that acknowledges LGBTQ+ experiences.
#6: Partner with LGBTQ+ organizations
Building connections with organizations like The OUT Foundation can provide resources, training, and networking opportunities to help foster an inclusive work environment.
They can also help to highlight your policies, training programs, and initiatives, helping to identify your gym as an LGBTQ+ friendly place. Partnering with LGBTQ+ advocacy groups shows a genuine commitment to inclusivity beyond just internal policies.
The OUTAIM program is designed for anyone seeking to create a welcoming and inclusive fitness environment for the LGBTQ+ community.
It harnesses the experience and expertise of the OUT Foundation Leadership Team and Ambassadors – consisting of athletes, DEID health and wellness consultants, LGBTQ+ health and wellness professionals, and more.
Learn more about the OUTAIM program by scheduling an introductory call here.