Coaching and ServicesNutrition Coaching How Food-Related Habit Coaching Can Expand Your Revenue Streams

There are so many coaches on the internet offering online personal training, virtual group classes, and challenges that it can often be hard for you to stand out and set your services apart from the rest.

But don’t worry! I am here to tell you that it is possible to offer different services to help your clients further their results… while also building your business.

Enter habit coaching. 

If you really want your coaching clients to be successful, help them swap some unhealthy habits for better ones! This is very important for long-term progress and transformations that stick around. After all, it is our job to help them with that!

Anyone can find a meal plan on the internet and copy and paste a workout to give to a client for results, but if you really want to build a business that truly helps people change their lifestyle, feel better about themselves, and reach their goals then it’s important to go above and beyond in all aspects of your client’s lives.

This is where habit coaching can be a very valuable tool to set you apart from the rest!

What is the difference between providing a meal plan and offering nutrition habits?

Meal Planning: Client learns how to follow a meal plan created for them in order to learn about healthier foods and portion sizes.

Habit coaching: Using the habit coaching feature in the Trainerize app will allow you to gradually introduce weekly healthy habits to work on in order to gradually introduce the client to long-term healthy habits that will help them in the long-term so once they get their results they will be able to maintain them.

Meal planning & Habit coaching

The perfect combo! Providing clients with a meal plan skeleton in order to show them what a healthy day of eating might look like, but also giving them the freedom to make food swaps within their meal plan based on what you are teaching them. Healthy habits such as drinking more water and/or getting protein with each meal will help them have a different focus each week and continue to hold them accountable for their own success long-term. This may extend into more robust nutrition coaching sales later on. Plus, they’ll learn better habits over time, which will impact their progress as they move through their fitness journey!

🔗 Our all-new Nutrition Coaching features are here!


6 Suggestions of Healthy Habits to Assign to your Clients:

  1. A daily water goal
  2. A bed time (based on what time you know they wake up)
  3. Eating a fruit or vegetable with every meal
  4. A step goal
  5. Plan weekly meals ahead of time (schedule for a Sunday)
  6. Get groceries for the week

These are just a few ways that offering habit coaching through Trainerize can lead into selling more nutrition coaching services. The best marketing is word-of-mouth from your current happy clients to help you bring in more clients to your business. If your clients feel like you actually care to help them make positive changes in their life and they are not just another number in your online coaching roster, they will be more successful and in turn, you will be more successful too!

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Michelle Roots

Michelle is the resident fitness expert for Trainerize. She has 8 years’ experience in the fitness industry training clients through her own business including: professional and elite level athletes, celebrities, online clients, and average people with fitness and fat loss goals, to name a few. She holds a bachelor's degree in Kinesiology, is a Certified Strength and Conditioning Specialist (NSCA) and a certified level 1 Nutrition Coach. Michelle wakes up happy every day because she is able to do what she loves for a living.

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