Now is the perfect time of the year to start promoting your fitness or online training business so you can hit the ground running in January 2026. December is a season when people are generous with their wallets and thinking about meaningful gift ideas—like the gift of health and wellbeing! This service you offer is exactly that.
Plus, this is the time of year when people are already saying things like “2026 is going to be my year” or “This time next year, I’m finally going to crush my goals.” Why not zero in on those folks who want change and show them you have the solution they’ve been looking for?
📝 Check Out: All about AEO: ChatGPT Strategy for Personal Trainers
How to Get More Sales and Give Your 2026 Business Year a Strong Start
Holiday Deals & Premium Offers
Create an eye-catching graphic (or work with someone who can) and promote gift cards and special packages across all your social platforms. Short-form video performs especially well this time of year—quick Reels or TikToks showing what a client gets in their first 30 days can go a long way.
Don’t forget your email list—send a holiday email with a fun subject line (like “Your Best Holiday Gift Idea?”) and highlight what you’re offering this season. Ask subscribers to forward it to friends and family who might be ready to commit.
“New Year, New You” Kickoff Challenge
January is prime time for fresh starts. Everyone wants to hit reset after the holidays, and a well-branded “New Year, New You” challenge can be irresistible. Create a memorable name and tagline, explain exactly what participants will get, and share what kind of results they can expect.
In 2026, clarity wins—spell out how your coaching fits into busy schedules, whether that’s on-demand workouts, habit coaching, or flexible check-ins.
Amplify Social Proof
Ask your current clients—whether online or in person—for testimonials, and showcase the transformations and victories they’ve achieved. Mix in short video testimonials or screenshots of client messages—authentic, unpolished content often outperforms highly produced ads.
People already have “fitness and lifestyle” at the top of their minds in December and January; real stories build trust fast.
📝 Free Resource: The Social Media & Email Playbook for Personal Trainers
Use Smarter Marketing Tools (Without Overcomplicating Things)
In 2026, successful trainers aren’t doing more marketing—they’re doing it smarter. Use simple AI tools to repurpose one piece of content into emails, captions, and posts, and lean on automation for follow-ups so no lead slips through the cracks. The goal is consistency, not perfection.
📝 Watch Now: How to Get Found with AI: Attract New Clients with Your Digital Presence
One Final Tip
Many consumers are more willing to spend before they see their post-holiday bills, so make sure your promotions are live and in front of your audience throughout December—don’t wait for January when everyone else is doing the same.
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