Customer Retention Keep Clients Engaged and Motivated with a Regular Newsletter

Do you currently have a large database of clients? Whether they are online, in-person one-on-one, athletes, or part of your group fitness class clients, it is always important to engage with them on a regular basis. One of the easiest ways I have found to keep in touch with and motivate my clients (especially online clients) from afar is through my regular newsletter. It doesn’t have to be anything too long (people hate reading anything longer than a few paragraphs now a days), maybe just a little fitness tip, a healthy recipe, or a piece of information you think they might find helpful.

Whatever it is, it will help to keep you in your clients heads throughout the day and it could also act as a great marketing tool. If your clients have friends that they think might appreciate some of the information you shared, they might forward the emails on and further expand your reach. Just make sure that their is a little icon at the bottom of each newsletter that says: “not on our mailing list?

JOIN NOW by clicking here” or include a “forward to a friend” icon/button to push the idea a little more.

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Here are 3 steps to setup a successful newsletter in order to keep your clients engaged and potentially bring new clients into your business:

Step 1: Create a Schedule

To save yourself time in the long run and prevent irregularity in your newsletter mailings, it is best to pre-plan what you are going to send out in each mailer.  It might take you a few hours initially, however, it will save you a lot of time and stress over the coming months as you won’t have to worry about what to send in your newsletters.

Step 2: Sign-up for a newsletter mailing service

This will make your life a lot easier, as you can save all of your contacts into the system and even create separate mailing lists (eg. online clients, one-on-one clients, newsletter sign-ups etc..). There are multiple services online that are very easy to use for a minimal fee and you can even pre-schedule automatic mailers to be sent out to your clients each month.

Step 3: Sit back and watch it work

Whether you decide to make your newsletter weekly, bi-weekly, or monthly, it is still good for your clients to hear from you on a regular basis.  It’s the little things you do that may just make the difference to that client signing up for another month of training – maybe they just read your newsletter titled “tips to stay committed to a fitness plan and prevent plateau” (or something like that — that was just an example). Maybe at that moment one of your clients was on the verge of giving up, losing motivation for their training, or about to head to Starbucks for a massive sugar filled muffin. Getting a random email from their trainer could remind them of the path they are on and add some much needed motivation to stay on track. Another great idea is to share another clients success story with the rest of your clients; this creates a sense of motivation to do the same thing.

Michelle Roots

Michelle is the resident fitness expert for Trainerize. She has 8 years’ experience in the fitness industry training clients through her own business including: professional and elite level athletes, celebrities, online clients, and average people with fitness and fat loss goals, to name a few. She holds a bachelor's degree in Kinesiology, is a Certified Strength and Conditioning Specialist (NSCA) and a certified level 1 Nutrition Coach. Michelle wakes up happy every day because she is able to do what she loves for a living.