The psychology of client retention for online training
Sometimes the idea of training online through an app is great to many people, so of course they sign up, begin with an offer or a trial and then they hopefully turn into paying clients. However, how long do they stay as paying clients for?
Like anything in life, people are always more motivated about something new right at the beginning and then that motivation slowly starts to run dry and eventually run right out.
What can we do as online personal trainers?
By keeping this initial motivation level steady or continuously growing, you increase the time that clients commit to your services. It’s up to us to help clients build healthy habits and keep training them for longer! Many people are coming to you specifically because they know they have bad habits and are not living a healthy lifestyle, so clearly they want a change or else they wouldn’t have signed up with your company in the first place.
It’s our job to reinforce these healthy habits in an organized manner to prevent overwhelming the client, but still stern enough to help them make the necessary changes to become healthier individuals.
What’s the Plan of Attack?
As you might have heard, it takes 21 days to form a habit, but let’s be honest, each client is different, meaning some will be more motivated than others.
In the past, I have found that giving clients one new healthy habit each week is a great way to get them started without overwhelming them.
For example, this is what a healthy habit timeline could look like:
- Week 1 = Drink at least 2L of water per day
- Week 2 = Continue to drink more water (try to increase to 3L) and exercise for 3 days per week
- Week 3 = Increase protein intake, reduce sugar intake, keep up with water drinking, and increase to 4 days of exercise per week.
You can see the pattern, remember this is just a quick example – you might have a different timeline for your clients which is completely fine.
GUESS WHAT? Trainerize has done something great to help us reinforce these healthy habits with clients!
In the latest update of the Trainerize app, we are now able to schedule specific check-ins with clients, which will come to their smartphones just like a notification or text message! We can schedule things like weigh-ins, workouts, or even message clients much easier just to check in and see how things are going.
With these new features, I already feel closer to my clients and more in touch with how they are doing with their workouts. I can quickly
shoot them a message that I know they are going to get right away, not having to wait until they check their email.
Have you updated your app yet and played around with these new features? If not, check them out here. Having simpler access to your online training clients will help you help them build healthier habits, and they will begin to feel closer to you. This will continue to build the trainer-client relationship and in turn begin to build client retention!