Press and AnnouncementsProduct and CompanyProduct Releases Trainerize Delivers a 360° Approach to Online Lifestyle Coaching with New Habits Feature

Habits Press Release

Trainers and fitness businesses can now influence daily habits to drive long-term behavior change.

VANCOUVER, BC – November 9, 2020 – With habits, trainers and fitness businesses can have a bigger impact on clients and members than ever before—transforming the way they engage. Habit types like activity, sleep, nutrition, and mindfulness help trainers holistically influence client decisions. Implementing healthy habits—small, sustainable lifestyle changes—will engage and motivate clients, readying them to achieve better long-term results, both for overall wellness and for fitness.

Previously launched in its Beta phase, Habits presents a massive opportunity for fitness professionals and fitness businesses to achieve consistent daily engagement from clients. In early 2020, as lockdowns were implemented and fitness activities plummeted, beta users of Habits saw a consumer commitment to daily actions—engagement levels have remained consistent with pre-COVID numbers throughout the pandemic.

Habit Coaching provides daily motivation to build healthy habits, seven days a week—a level of client engagement that’s insulated from many factors that impact fitness journeys. With Habits comes opportunity for long-term results, built day by day.

“Habits are the differentiating factor for trainers to retain clients long term,” says Sharad Mohan, Managing Director of Trainerize. “No matter what’s happening in the world, habits provide those daily interactions that are so valuable to building stronger relationships between coaches and clients, which means better training results.”

Small lifestyle changes make big results. Simplifying healthy daily actions is the core of Trainerize Habit Coaching. Quick access, easy tracking, and automatic reminders simplify the process of making healthy decisions, turning healthy choices into healthy habits. Together with Habit Coaching, trainers can power sustainable behavior change for their clients.

Easy adoption with Master Habits. Trainerize’s Master Habits Library simplifies habit coaching adoption for trainers, making it easier to assign and organize habits. In addition, trainers can build their own habits, either specifically for individuals or to share across their client groups.

Healthy habits, on the go. When used in conjunction with Trainerize’s mobile app and all-new Apple Watch app, coaches can influence their clients to make healthy decisions in real time, moving with them throughout their daily lives.

Increased and diversified revenue. With the new Habits release, Trainerize empowers fitness professionals and fitness businesses to broaden their service offerings and revenue streams—not only by offering add-ons to existing clientele, but by reaching new clients who may not have been motivated by fitness or fitness alone. 

Broader reach for Trainerize. This new release provides an opportunity for non-fitness coaches to get into the online training space, such as lifestyle coaches and business coaches. Plus, fitness coaches can bring new services to market, providing value-add and lifestyle components to their fitness-focused clients. And with daily habits, all Trainerize users can earn higher levels of client engagement—seven days a week.

With Habits, Trainerize continues on its mission to make fitness accessible, offering easy, convenient, repeatable training programs. Through habit coaching, both Trainerize and its customers will have a bigger impact on fitness, wellness, and healthy choices.

About Trainerize
Trainerize is a client engagement mobile app and software that allows fitness businesses and fitness professionals to expand their reach beyond their physical spaces, better connect with clientele, build meaningful relationships, and digitize the training experience. Fitness businesses use Trainerize to boost member engagement through digital services as well as attracting new members by tapping into the market of online training. Learn more about Trainerize.

Media Contact
Laura Dunlop
Senior Marketing Manager, Trainerize
[email protected] 

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