Growing your client base is the heart of every successful coaching business. That’s exactly why the Business Add-On continues to evolve: to give you smarter, more powerful ways to attract, convert, and retain more clients at scale. With the introduction of Trial Products, you can now give your prospects a simple, immersive way to experience your coaching before they commit, helping you turn curiosity into confidence and interest into long-term clients.
Trial Products make it easy to offer a structured, full-value trial that guides prospects through
a true preview of your full coaching experience. From workouts and programs to messaging and accountability, they get to see the real value of working with you.
And best of all, trial clients don’t take up a seat in your plan, so you can run as many as you want without worrying about upgrading.
Why Trial Products are a Growth Tool for Coaches
You want more clients, you want to build trust, and create long-term relationships
with your clients. We’ve got you.
Turn curiosity into confident clients 
A trial gives prospects the confidence they need to commit to full coaching by letting them experience your value firsthand, before paying.
Convert more leads, automatically
Turn high-intent prospects into paying clients with an automated trial flow that tracks, engages, and guides them toward upgrading, without extra work on your end.
Attract better clients, keep them longer
Trials help pre-qualify serious prospects who are truly invested in their goals, leading to higher-quality clients and improved long-term retention.
Scale your growth without limits
Run referral programs, challenges, ads, and lead magnets freely, knowing your trials won’t take up seats on your plan.
How Trial Products Work
(and How to Start Using Them Today)
Trial Products create a seamless path from prospect to paying client, all inside ABC Trainerize, powered by the Business Add-on.
- Prospects enter your world through these two powerful entry points
Your Trainerize.me profile – where prospects can jump directly into one of your Trial Products
Client Referrals – when an existing client refers you through the referral banner, prospects can be routed straight to your Trial Product
This instantly transforms interest into action, giving prospects a simple, direct way to experience your coaching. Important: To activate this flow, make sure Client Referrals is enabled in Settings → Client Referrals and your Trial Product link is added in the link field. - You create a Trial Product inside ABC Trainerize
From Payments → Products, you can create a dedicated Trial Product and set up automation around it, such as:
– Trial duration
– What trial program or challenges are included
Once created, your Trial Product is automatically listed on your Trainerize.me profile, making it easy for prospects to jump straight into a trial experience with you.
You can also add the Trial Product link to your Client Referrals page, so when a client sends someone your referral link, the prospect is taken directly into your trial offer. - Prospects are clearly marked and easy to manage
As soon as someone enters a Trial Journey:
- They are tagged with a Trial badge, so you can instantly identify them
- You can filter by client type to see only your trial participants
- You can track exactly where they are in their journey
- Everything stays organized, even as your trial volume grows.
- The experience does the selling for youDuring the trial, trial clients see a banner in their app showing how many days are left, creating a natural sense of urgency and encouraging engagement.When the trial ends, the banner prompts them to connect with you and sign up for ongoing coaching.
And best of all:
Trial participants do not take up a seat in your plan. You only upgrade your plan once a prospect converts.Access the Help Article to learn more!
Set Yourself Up to Gain More Clients in 2026
The Business Add-On is built to help you grow and scale with confidence. Trial Products are
a powerful part of that system, especially when paired with these growth-focused moves:
Pro Tip: Run a 7-day or 14-day challenge using your Trial Product to attract high-intent prospects
This is what the Business Add-On is built for – giving you the tools to attract, convert, and retain more clients without friction.
What’s Next?
And we’re not stopping here. Soon, you’ll also be able to manually assign prospects to coaches – giving you even more control over how you manage and grow your pipeline.
Want to Share Your Experience With the Business Add-On?
We’re always building with you in mind, and we’d love to hear how the Business Add-On is helping you grow. If you want to tell us what you’re loving, what you’d like to see next, or share a testimonial quote for a chance to be featured in our global marketing campaigns and website, we’d be thrilled to hear from you.
Don’t have the Business Add-On yet?
If you’re ready to make client acquisition something that happens for you, not something you chase…
→ Activate the Business Add-on and start using Trial products today
(Available directly in your app under Billing & Add-ons)
To unlock the full potential of the Business add-on, join our Business Add-On Masterclass or take the Business Course, and watch your business grow.