Customer Retention Workout Templates will keep clients interested

Depending on how you (as a trainer) set up your services on your Trainerize website, you may or may not have pre-made generic workout templates available to your clients.  If you currently don’t have this, it might be a good idea to create some generic workouts to add to the workout library that can be accessed by all of your clients.

Sure you are already prescribing client-specific programs on a per-client basis, but adding a few new workouts each month or every couple weeks can be a good way to keep your client’s interested and “buying in” to your services.  These programs could even be something like “Michelle’s 15 Minute Fat Burn Challenge”, have client’s try it out and post how they did on your Facebook page engaging all of your current clients and further establishing your “fitness family” and brand.

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Here are some other ideas of generic workouts you can create & add to your workout library: (these are JUST examples!)

– Hotel Room Full Body Blast
– March Madness Body Weight Workout
– Totally Tabata – Short Workout With Big Results
– CORE & Flexibility – Little Workout For “Recovery/Off-Day”

With online personal training software (more so than “in-person” training) it is most important to not let boredom arise as this will cause a decrease in motivation a lot faster in online clients.  I have discussed many ways in previous blog posts on how to keep your client’s motivated and “buying in” to your program; however, having more regular updates of generic workouts is not only a good way to maintain steady motvation it is also a great way to market your online training services.  Do you currently offer a basic monthly membership option that just allows clients to log-in and choose their own workouts from your generic workout list?  This could be a great revenue stream because some people do not want regular coaching or independent programs, they just want to log-in to the Trainerize app each day and choose which workout they are going to do.  By offering this service (at a much cheaper price of course) client’s will get familiar with the app and then you can hit them up later, ask about their progress, and try to up-sell them to one of your more expensive training packages.

Michelle Roots

Michelle is the resident fitness expert for Trainerize. She has 8 years’ experience in the fitness industry training clients through her own business including: professional and elite level athletes, celebrities, online clients, and average people with fitness and fat loss goals, to name a few. She holds a bachelor's degree in Kinesiology, is a Certified Strength and Conditioning Specialist (NSCA) and a certified level 1 Nutrition Coach. Michelle wakes up happy every day because she is able to do what she loves for a living.

What do you think?