With the current boom in people becoming personal trainers, it’s hard to define a niche that sets your brand apart. The key to marketing your business to bring in new clients, as well as keeping new clients, comes down to building brand awareness. Look at big brands such as Nike, Apple, and Starbucks; when you see their logos, you know right away which company they’re associated with: this is brand awareness.
Now, think to yourself, when people see your logo or hear your company name, do they immediately think of your company and what you do? Offering online personal training, building your own facility, and hiring a bunch of staff is excellent. Still, the key to long-term success and standing up to the competition is building brand awareness. But…how to do that?
Here are 5 Ways for PTs to Build Brand Awareness in 2026
#1: Invest in a great logo
Choose a color scheme and write a powerful mission statement.
When someone looks at just your logo, would they have an idea of what your business is about and what service you offer? What about your business name? This is your company branding, and it’s essential in building a memorable and profitable brand, not just a small business. Even just tweaking your mission statement and “About ” description, or creating a color scheme for your website, could help you visibly improve your image. Make sure you use the color scheme and branding across your fitness presence (e.g., flyers at the gym, business cards) to maintain a consistent image.
📝 Check Out: 11 Resources to Boost Your Fitness Brand’s Creativity in 2026
#2: Keep a clean website
Is your website attractive and appealing to the average person who might land on it? When landing on your homepage, do I get an idea of what your company is all about within 2 minutes? This is about how much time you have to grab someone’s attention before they get “click happy” and head to the next website. Make your website stand out from the competition and ensure it is simple to navigate, yet still intriguing to the average person/potential client.
📝 Check Out: Best Fitness Website Builders: Tools to Launch Your Business Online
#3: Build your social media presence
Is your business on social media? Do you have an attractive Facebook, Twitter (X), or Instagram account that you update regularly? Although social media can be pretty time-consuming, maintaining a consistent presence is an effective, free marketing channel for your business and one of the best ways to build brand awareness with people around the world.
It’s also very helpful to ask your clients to share visits, check-ins, and photos from your business with their friends, too. You never know when those can lead to new clients!
📝 Free Resource: The Social Media & Email Playbook for Personal Trainers
#4: Partner with other companies for cross-promotion
Have you considered connecting with local companies near your business or online companies for cross-promotion? This is often a great way for both companies to help build their brand awareness and attract new business. If you are looking to gain new online personal training clients, perhaps partnering with another online company to cross-promote will help get your logo seen by more people, drive more website traffic, and, in turn, generate more business.
📝 Check Out: The Power of Client Referrals and How to Get Them
#5: Try guest blogging
As important as it is to continue creating great content for your blog, a great way to get your brand out there more is to have your work hosted on other websites. Many websites publish freelance work, or you could contact popular websites, online magazines, local newspapers, newsletters, etc., and offer to provide them with content. Most of the time, you will not get paid for it, but as long as they let you add a picture of yourself, your company website, and social media information, it’s a great opportunity to take your brand awareness further.
📝 Check Out: 25 Fitness Content Ideas for 2026
Take your fitness business to the next level in 2026. Sign up for your free 30-day trial of ABC Trainerize today!
