Business GrowthFundamentals and Best PracticesGrowth Tactics Winter is here! Attract more clients with winter workouts

Winter is here! Attract more clients with winter workouts
As the temperature drops and winter slowly starts to creep in, it’s important to use this to our advantage. Many people don’t do much all year and then once some snow falls on local mountains, they think they are ready for winter workouts, so they hit the slopes without any kind of warm-up or preparation. Here in Vancouver, Canada, soccer is played outdoors in the winter too, which means more of a warm-up is required before practices and games to avoid injury.

Even though we may have missed the boat on marketing “pre-winter” strengthening and preparatory workouts, it’s not too late to nab some new clients by using winter sports as a theme.


Write a few blog posts providing some tips (don’t give away all the info for free ;)) on how to warm-up for <enter winter sport here> to prevent injury, or create a post on why it is important to strengthen <enter muscles here> to excel at <enter winter sport here> .

Write a great blog post giving a few pointers and then add a link at the bottom to a great online training offer that you created for winter clients. I would insert a few pictures of your Trainerize app, what it looks like and how easy it is to use. Tell people that they can even view warm-up videos through their app while they are on the mountain so they don’t have to remember them.


Offer them a deal or promotion they can’t refuse for a certain period of time and this will get them hooked on using your Trainerize app. Then come January, send them another offer for new year’s resolution fat burning workouts to keep them as clients. By then, they will love having the app to turn too as well as your guidance, and they will hopefully turn into long term clients!

I hope this little blog post will help you get some new clients this winter.

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Michelle Roots

Michelle is the resident fitness expert for Trainerize. She has 8 years’ experience in the fitness industry training clients through her own business including: professional and elite level athletes, celebrities, online clients, and average people with fitness and fat loss goals, to name a few. She holds a bachelor's degree in Kinesiology, is a Certified Strength and Conditioning Specialist (NSCA) and a certified level 1 Nutrition Coach. Michelle wakes up happy every day because she is able to do what she loves for a living.

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