TL;DR: 

• Affiliate marketing for personal trainers means earning a commission when someone buys through your link.
• Choose programs by audience fit first, then commission rate and cookie window.
• Recurring commissions usually out-earn one-time payouts over time.
• We cover supplements, equipment, certifications, software, and digital platforms, with rates checked on official pages.
• Always disclose your affiliate links.

“Hey, what kind of protein powder do you use?”

If you’re a personal trainer, you’ve probably got clients coming to you for advice… All. The. Time.

They want to know what supplements work well, which equipment they should get, which exercises they can do at home, etc. Any health and fitness question they have, they bring to you. You’re the one who helped them smash their personal best last week. They trust your judgement.

But if you’re giving them recommendations, you’re doing free marketing for the companies you namedrop. Why not get paid for it? Affiliate marketing extends what you’re already doing as a coach and pays YOU in the process.

In this article, we’ll break down what fitness affiliate marketing programs look like, how to choose programs that match your client base, and the best options out there. We’ll cover everything from supplements to software (yep, including ours). Plus, how to get started and disclose your links. Let’s get into it!

What’s Inside

• What Is Affiliate Marketing for Personal Trainers?
• How to Choose a Fitness Affiliate Program
• The Best Fitness Affiliate Programs for Personal Trainers
• How to Start Affiliate Marketing as a Personal Trainer
• How to Disclose Affiliate Links
• FAQs: Affiliate Marketing for Personal Trainers
• Start Earning More with ABC Trainerize’s Fitness Affiliate Program

What Is Affiliate Marketing for Personal Trainers?

Affiliate marketing is when a brand pays you a commission for every customer you send their way. You get a unique tracking link, share it with your audience (typically via social or email), and when someone clicks and buys, you earn a cut. Simple as that.

Here’s the chain: you share your link, a client clicks it, a cookie window starts (usually 30 to 90 days), the client buys within it, and you earn the commission.

There IS a difference between the types of commissions though.

• One-time commissions – Generally paid once per customer. For example, you get $50 for each person who buys using your link.
• Recurring commissions – Paid out monthly or yearly for as long as the customer stays subscribed.

Recurring commissions can out-earn one-offs in time, especially if that customer subscribes for years.

The rate alone doesn’t tell you what a referral is worth; price matters too. Two examples from the list below:

• MyProtein pays up to 8% through its affiliate program. On a $60 supplement order, that’s up to $4.80.
• Bowflex pays from 3% on orders. On a $1,000 home-gym purchase, that’s $30.

A lower rate on a pricier product can earn more per sale. Recurring programs add time to the math: 15% of a hypothetical $100 monthly subscription is $15 a month, or $180 a year if the customer stays.

How to Choose a Fitness Affiliate Program

Not every fitness affiliate program is gonna make sense for your business. Here’s how to evaluate which fitness affiliate marketing programs will work for you.

Match the product to your client base. What are the products you find yourself recommending to YOUR clients over and over again, even without a commission? That’s your sweet spot.

Only promote what you’d genuinely stand behind. One sketchy recommendation can tank the trust you’ve spent years building. If you wouldn’t use it yourself or recommend it to a client, don’t promote it. Better still, stick to products you’ve personally tested. First-hand detail is what makes a recommendation believable.

Prioritize recurring over one-time when possible. Recurring commissions compound over time. The higher rates on one-time payouts might look attractive, but they don’t hold a candle to commissions that pay you monthly for years.

Read the fine print on cookies and payouts. A 90-day cookie gives slow decisions (a treadmill, a certification) time to happen. Check payout rules too: Rogue, for example, pays via PayPal once you reach $100.

Skip programs that work against your coaching. A class marketplace can steer clients to other studios, and an app with its own trainers can replace some of your sessions. Promote these only as a complement to your coaching, never a replacement.

Oh, and this goes for ANY affiliate program you end up choosing:

You have to disclose your affiliate relationships! This isn’t optional — the FTC requires it. A simple “this post contains affiliate links” at the top of your content can cover you. Honest disclosure also builds trust with your audience, not the other way around. We cover how to do it in more detail below.

Read More: 7 Secondary Revenue Stream Ideas for Personal Trainers

The Best Fitness Affiliate Programs for Personal Trainers

We’ve grouped these health and fitness affiliate programs by category so you can match them to your audience. Commission rates and cookie windows change, so always double-check on the program’s current info before you start promoting!

Rates verified October 2026; programs change terms often. All figures come from each program’s official page. If a program doesn’t publish a number, we say so.

Supplements and nutrition

Supplement and nutrition affiliate programs sit naturally alongside coaching, especially if you offer nutrition support or habit coaching as part of your packages. Clients buying protein, creatine, and electrolytes monthly = recurring purchase behavior, which is gold for affiliates.

Onnit

Onnit is a wellness brand known for supplements like Alpha BRAIN. They take a holistic “total human optimization” angle with their products. It’s a solid fit for trainers whose clients are into nootropics, recovery, or functional fitness. Plus, brand recognition is strong, which means lower friction at checkout.

Pros:

• Strong brand trust
• Wide product range
• Good marketing materials provided

Cons:

• Only a few spots in the affiliate program, so it’s highly competitive

Commission rate: 15% Universal, $10 Trial Signup Bounty

Cookie window: 45 days

Learn more → Onnit Affiliate Program

MyProtein

MyProtein is a huge global supplement brand, with everything from protein powders and vitamins to snacks and bars. The wide product range and lower price point make it a great fit if your clients want accessible pricing or are new to supplements.

Pros:

• Massive product catalog
• Frequent sales (good for affiliate promo angles)

Cons:

• Very competitive program
• Lower cookie window

Commission rate: Up to 8% through the affiliate program. Through the personal trainer (PT) program, which runs on Awin, 15% on new customers and 8% on existing customers

Cookie window: 30 days (affiliate program)

Learn more → MyProtein Influencer & Affiliate Partners

Read More: Why ABC Trainerize Partnered with Gainful: More Nutrition, More Results, More Revenue

Equipment

Equipment affiliate programs typically pay lower percentages, but the order values are HIGH. A single rack, treadmill, or full home gym setup can put money in your pocket from one referral. If your clients are building home gyms or kitting out garage setups, this one’s for you.

Rogue Fitness

Rogue is a gold standard in strength equipment — barbells, racks, plates, the works. If you coach lifters, CrossFit-adjacent clients, or anyone serious about strength, Rogue is probably already a brand they trust.

Pros:

• Persistent cookie tracking, so a sale can still count if the client buys in a later session
• High AOV, low return rate, trusted brand

Cons:

• Lower commission percentage
• Some product categories excluded from commissions

Commission rate: 4% on qualifying purchases

Cookie window: Not published (Rogue describes persistent cookie tracking without a set duration)

Learn more → Rogue Fitness Affiliate Program

TRX Training

TRX makes suspension training systems that are perfect for trainers who run bootcamps, work with clients who travel a lot, or sell at-home programs. It’s a one-product-fits-many-workouts kind of recommendation, which makes it easy to weave naturally into your content.

Pros:

• Highly recommendable for online/hybrid training (small, portable, versatile)
• Strong brand recognition

Cons:

• Long product life means clients don’t repurchase as often

Commission rate: Starting at 10% on US-based sales

Cookie window: 30 days

Learn more → TRX Affiliate Program

Bowflex

Bowflex covers home gym staples like adjustable dumbbells, ellipticals, and treadmills. It’s a good fit for general fitness audiences and clients building a convenient fitness setup at home.

Pros:

• Recognizable consumer brand
• Access to marketing assets from their team
• Good for general audiences

Cons:

• Lower commission rate

Commission rate: Starting at 3% on orders (the program runs on Impact)

Cookie window: 30 days

Learn more → Bowflex Affiliate Program

LifeSpan Fitness

LifeSpan makes treadmills and under-desk treadmills, a natural rec for desk-bound clients who need more daily movement.

Pros:

• 90-day cookie, so slower purchase decisions still count
• Tiered rates that rise with performance

Cons:

• New affiliates may start on a lower tier

Commission rate: Tiered, advertised as 6%+ (new affiliates typically start at 2–6% and can reach 8–10%)

Cookie window: 90 days

Learn more → LifeSpan Affiliate Program

Amazon Associates

Amazon Associates lets you link to almost anything on Amazon, which makes it handy for full kit lists with one familiar checkout.

Pros:

• Huge catalog clients already shop

Cons:

• Low category rates, especially for health products

Commission rate: Fixed rates by category. In the US: Sports 3%, Apparel 4%, Health & Personal Care 1%

Cookie window: Not listed on Amazon’s commission rate page

Learn more → Amazon Associates Standard Commission Rates

Equipment recs land harder when they’re built into a structured offer, like a home-program package that includes a kit list. AKA the perfect place to embed affiliate links!

Read More: How to Build Your Online Personal Training Packages

Certification and education

Don’t sleep on this category. It’s perfect for trainers whose network includes aspiring coaches, gym staff, or career-changers. Among fitness affiliate marketing programs, certification courses have high price points and clear conversion intent (people who land on the page are usually ready to enroll).

NASM

The National Academy of Sports Medicine is one of the most recognized certs in the industry. You may have seen job postings at local gyms listing it as a hiring requirement. If your audience includes anyone who’s mentioned getting certified, picking up a specialty, or breaking into the industry, NASM is the rec to make.

Pros:

• Industry-standard recognition
• Multiple specialty bundles to promote.

Cons:

• Narrower audience than supplements or equipment (only relevant if your network skews toward fellow trainers / aspiring coaches)

Commission rate: Not published on NASM’s website; terms are shown in the CJ affiliate network when you apply

Cookie window: Not published on NASM’s website

Learn more → NASM Partnerships

Read More: How to Sell Personal Training: Online and In-Person Strategies for Success

Fitness software and apps

Fitness software and apps are the MVP of recurring commissions. One referral to a SaaS platform can pay you month after month — for years — instead of a one-time hit.

ABC Trainerize

Okay, real talk: this is the program we run, so yes, we’re biased. But the structure IS different from everything else on this list, and that’s why it’s worth a closer look.

ABC Trainerize is the all-in-one coaching platform fitness pros use to deliver training, nutrition, and habit coaching through a branded app. This means the affiliate audience here isn’t your clients, it’s your peers.

Other trainers, online coaches, gym owners, studio operators — the list goes on. If you have a network in the fitness pro space (think: people you went through cert with, your TikTok or IG followers who are also trainers), this is a natural fit.

Pros:

• Long cookie window
• Strong industry credibility
• Recurring commission stacks up over time
• No commission caps or limits

Cons:

• Audience needs to include other fitness pros (won’t convert with a client-only audience)

Commission rate: 15% recurring (on monthly/annual paid plans and add-ons)

Cookie window: 90 days

Payouts: Calculated monthly and paid through PartnerStack (PayPal or Stripe)

Who can join: Almost anyone in the fitness space, including trainers who aren’t ABC Trainerize customers

Learn more → ABC Trainerize Affiliate Program

Read More: Share the Love with the ABC Trainerize Affiliate Program

The more trainers you refer, the more you earn — and KEEP earning, for as long as each one stays subscribed.

Your own success as a personal trainer can also speak for itself: When other trainers see results like this, they want to know what tools you’re using! Referring them through your affiliate link turns those conversations into income.

Read More: How to Make Money as a Fitness Influencer

Digital fitness platforms

These are the on-demand workout libraries and class subscriptions your clients use between sessions with you. Recommending them as accountability tools (not session replacements) frames them as a benefit, while still protecting the value of your coaching.

Les Mills

Les Mills is the brand behind BODYPUMP, BODYCOMBAT, RPM, and a bunch of other group fitness staples. Their on-demand platform is a great rec for clients who want structured group-style workouts they can do from home. It’s super handy when life or travel pulls them away from your in-person sessions.

One catch: the LES MILLS+ affiliate program is only for Les Mills club partners, whose members get a discount while the club earns a revenue share. Solo trainers can still recommend it, just without a commission.

Pros:

• Trusted, instructor-led programming
• Subscription-based (recurring purchase behavior).

Cons:

• Only open to Les Mills club partners, not individual trainers

Commission rate: Revenue share on member subscriptions (rate not published)

Cookie window: Not published

Learn more → Les Mills Affiliate Program

ClassPass

ClassPass gives clients access to thousands of studios, gyms, and fitness experiences in one membership. It’s a great fit for clients who travel, like variety, or live in cities with strong boutique scenes. Recommend it as a complement to (not replacement for) their work with you.

Pros:

• Broad appeal (works across cities and workout types)
• Recognizable consumer brand.

Cons:

• Could pull clients toward other coaches/studios (frame carefully)

Commission rate: Paid per sign-up; ClassPass doesn’t publish an amount and notes compensation may vary

Cookie window: Not published

Learn more → ClassPass Affiliate Program

Read More: How to Build and Sell Low-Touch Habit Programs with ABC Trainerize

How to Start Affiliate Marketing as a Personal Trainer

To start affiliate marketing as a personal trainer, pick a niche, join two or three programs that fit it, set up trackable links, place them where clients already look, and track what converts. Here’s how.

1. Pick your niche. Look at who you already coach: busy parents, lifters, runners, other trainers. Your niche decides which products make sense.
2. Join programs or networks. Apply directly or through a network that hosts many brands under one login. On this list, Onnit and Bowflex run on Impact, MyProtein’s PT program on Awin (which has absorbed ShareASale), and ABC Trainerize on PartnerStack. Start with two or three programs, not ten.
3. Create and manage your links. Shorten or cloak your links with Bitly or, on WordPress, Pretty Links or ThirstyAffiliates. Clean links are easier to share and update.
4. Put links where clients already look. Think home-program kit lists, newsletters, social posts, and the resources section of your coaching app. The best spot answers a question clients already ask, like “what bands should I buy?”
5. Track and optimize. Review clicks, conversions, and earnings monthly. Keep what converts and cut what doesn’t.

Read More: 7 Business Strategies for Personal Trainers to Maximize Their Earning Potential

How to Disclose Affiliate Links

Disclose every affiliate link clearly, right next to the recommendation. In the US, the FTC expects you to disclose any financial relationship with a brand you recommend, and a commission counts. Its Disclosures 101 for Social Media Influencers guide is a short, practical read.

Here’s what that looks like in practice:

• On a blog or website: a notice like “This post contains affiliate links” near the top, not in the footer.
• On social posts: “#ad” or “paid partnership” where people see it without tapping “more.”
• On video and podcasts: say it out loud (“I get a small commission if you use my link”), and show it on screen for viewers watching without sound.

Rules vary by country, so check what applies where you and your audience live. This is general guidance, not legal advice.

FAQs: Affiliate Marketing for Personal Trainers

What are the best health and fitness affiliate programs for personal trainers who already have clients?

If you’ve already got a client base, the best fitness affiliate programs are the ones that match what your clients are already buying. Or, if your audience keeps asking about supplements, partner with Onnit or MyProtein. If you have a peer network of other trainers, ABC Trainerize’s 15% recurring commission is hard to beat among health and fitness affiliate programs.

Read More: 2026 Revenue Strategy: Maximize Your Personal Training Profit Centre

How do personal trainers choose health and fitness affiliate programs that fit their audience?

Start with what you’d recommend even without a commission. These are the brands you already know, trust, and recommend to your clients. From there, consider how often clients in your niche actually buy that type of product to see if becoming an affiliate is worth your while (some programs require minimums).

What is the difference between one-time and recurring affiliate commissions in fitness?

One-time commissions pay you a single percentage when your referral makes a purchase. Recurring commissions pay you a percentage every month or year for as long as the customer keeps paying (most SaaS and subscription products, like the ABC Trainerize affiliate program). Recurring commission is the sweet spot for long-term income — one good referral can pay you for years.

How do I start affiliate marketing as a personal trainer?

Choose a niche based on the clients you already coach, join two or three programs that sell what they buy, and place trackable links where they already look, like kit lists, newsletters, and your coaching app. Then review results monthly.

How much can personal trainers earn from affiliate marketing?

It depends on your audience size, their trust in you, and the programs you choose, so there’s no typical figure. What you can calculate is each sale’s value: 3% of a $1,000 equipment order ($30) beats 8% of a $60 supplement order ($4.80). Recurring programs like ABC Trainerize’s keep paying while each referral stays subscribed.

Start Earning More with ABC Trainerize’s Fitness Affiliate Program

The best health and fitness affiliate programs aren’t necessarily the ones with the flashiest commission rates. They’re the ones that fit your audience, hold up to your standards, and ideally (when you can find them) pay you on repeat.

If you’ve got a network of fellow fitness pros (and chances are you do), check out ABC Trainerize affiliate program. It offers recurring commissions, no caps, and a 90-day cookie window.

Pair it with the right mix of supplement, equipment, and certification fitness affiliate marketing programs, and you’ve built yourself a secondary revenue stream. BOO-YAH.

Want to see what you’d actually be recommending? Start for free and experience the platform for yourself before sending your network our way.