Are you passionate about the fitness industry and looking to monetize that passion into a rewarding career? Then becoming a fitness influencer could be the perfect career choice for you! In this post, we’ll explore 10 different ideas on how you can make money as a fitness influencer in 2023.
1. Sponsorship deals
Sponsorship deals are one of the main ways fitness influencers make money. And with a strong following and engaging content, you can attract brands to collaborate with you. Brands are always looking for influencers to promote their products to a larger audience, and they’re willing to pay a hefty sum to do it.
As a fitness influencer, you can work with sports apparel brands, supplement companies, fitness equipment manufacturers, and more. The key is to build relationships with these brands and create valuable content that resonates with your audience. Here are some of the top 9 fitness influencers on TikTok to get you inspired.
2. Affiliate marketing
Affiliate marketing is another way to make money as an influencer. You can earn a commission by promoting products on your social media platforms or blog. By sharing links to products you love and use, you can earn a percentage of the sale when someone buys through your unique link. This is a great way to monetize your content without having to create your own products. In fact, at Trainerize, we have a brand new affiliate program, which is definitely a great place to start.
3. Online coaching
If you’re a certified personal trainer or nutrition coach, offering online coaching services is a great way to make extra money as an influencer. For example, you can create customized workout plans and meal plans or offer one-on-one coaching sessions. By leveraging your social media platforms and following, you can attract potential clients and grow your coaching business. This is a great way to monetize your knowledge and expertise.
E-commerce is another great way to make money as a fitness influencer. For example, you can create your own branded fitness products, like workout apparel, fitness equipment, or nutritional supplements. Then you can promote your products to your following to generate sales.
5. Sponsored posts
Sponsored posts are a lot like sponsorship deals, but they involve promoting a brand’s product on your social media platforms. This can be a great way to make money as a fitness influencer, especially if you have a large following. Start building relationships with brands you’d like to promote and then offer to help them spread the word.
6. Launch an app
If you have a unique approach to fitness or have expertise in a specific area, launching your own fitness app is the perfect way to monetize your knowledge. For example, your app can include customized workout plans, nutritional advice, and other features that cater to your target audience’s needs. You can charge a one-time fee or offer a subscription service to access exclusive content.
7. Sell digital products
Selling digital products like ebooks, courses, and online workshops is another way to monetize your expertise as an influencer. Consider creating online guides to weight loss, building muscle or a series of 30-minute workouts. By promoting your digital products on your social platforms, you’ll be making sales in no time.
8. Launch a subscription service
Launching a subscription service is the perfect way to monetize your content and create a consistent revenue stream as an influencer. Try offering exclusive content such as workout videos, nutritional plans, and one-on-one coaching sessions. As an influencer, people will want to pay to learn directly from you. By offering a variety of tiers to your subscription service, you can cater to different budget levels and create a loyal subscriber base and expand your influence.
9. Turn your social into a marketing funnel
Turning your social media platforms into a marketing funnel is a strategic way to monetize your influence as a fitness influencer. This involves creating a clear path for your followers to move from social media to a paid product or service. You can use social media to build trust and engage with your audience and then promote your paid offerings through your website, email list, or other channels. It’s key to maximizing your profit.
10. Sell branded merchandise
Selling branded merchandise is another popular way to monetize your social media platforms as a fitness influencer. By creating merchandise that aligns with your personal brand and resonates with your followers, you can generate additional income while increasing your visibility and credibility as an influencer. Remember, as an influencer, people are interested in you, your brand and everything you offer, and they are willing to pay to be part of your bigger vision.
In fact, developing a strong brand identity is crucial to your success as an influencer. Think of social influencers like Jillian Harris, who may not be a fitness influencer but is certainly proof that a strong brand leads to influencer success.
As an influencer, your brand identity should align with your personal brand and target audience. So take the time to think about how you want to show up and portray yourself online before getting started.
So what’s next?
Finally, there are many ways to monetize your influence as a fitness influencer, from launching an app or selling digital products to launching a subscription service, turning your social media platforms into a marketing funnel, and selling branded merchandise. By diversifying your income streams and offering valuable content to your audience, you can create a sustainable and profitable career.
Trainerize can help you organize your leads, manage your subscriptions and connect with your followers.