Pricing verified October, 2026
Coaching management software pricing runs from $0 to about $275 a month. Your price depends on your client count, the features you need, and how the platform charges.
But the number on the pricing page is rarely what lands on your invoice. Add-ons, payment fees, and a growing roster all raise it.
This guide shows you what coaches pay at each roster size, how the four pricing models differ, and how to work out your real total cost of ownership. Skip ahead to the cost table to see your range.
Key Takeaways
- Most independent coaches land between $20 and $150 a month once they choose a platform and client volume that fits their practice.
- Feature add-ons, especially nutrition, video coaching, and branded apps, are the single biggest reason your final bill runs higher than the advertised entry price.
- Expect a cost per client of roughly $2.40 to $5.50 at 25 clients, with nutrition and payment added.
- Want your own roster size? Jump straight to the cost table.
Why Coaching Software Pricing Matters More Than Ever
Annual coaching revenue, for once, has reached $5.34 billion USD, up 17% since 2023. More coaches means more competition for the same clients, so the tools you use to deliver, track, and bill are part of what makes your practice look professional.
Retention also matters more than ever. In ABC Fitness data from more than 30,000 fitness businesses and 40 million members, check-ins rose 27% while new memberships fell 5% and cancellations fell 6%. That points to the same shift in coaching: growth comes less from signing new clients and more from keeping current ones engaged.
That is why the pricing model matters. It decides how your bill changes as your client base grows. For the bigger picture, read our State of the PT Industry Report.
The Four Coaching Software Pricing Models Explained
Coaching software pricing generally falls into four models: freemium, per-client tiered, flat-rate, and enterprise custom.
Freemium and Free Trials
Freemium means a permanently free plan with real limits, usually on client count or features, that you can use indefinitely. A free trial is different: full access to paid features for a fixed window, after which you need to subscribe or lose access.
ABC Trainerize offers both. Its Free plan covers 1 client at no cost, forever, with no credit card required. Its paid-plan trial runs for 30 days, includes unlimited clients, and requires no credit card.
Free tiers are useful for testing a platform’s workflow and interface. They are rarely enough to run a real practice, since client caps of 1 to 5 mean you will outgrow them quickly.
Per-Client Tiered Pricing
Per-client tiered pricing charges a base fee that covers a set number of clients, then steps up to a higher fee once you cross each threshold.
Your cost is predictable at any given roster size, but it rises in steps rather than smoothly as you grow.
ABC Trainerize, TrueCoach, and CoachAccountable all use this model, though each structures its tiers differently. ABC Trainerize and TrueCoach group clients into named plan tiers (Grow, Pro 5, Standard, Pro), while CoachAccountable uses a longer ladder of smaller steps.
The jump between tiers can be steep. So, calculate your cost at the client count you expect to have in 12 months, not just where you are today. A platform that looks cheap now can get expensive fast if your growth crosses a tier boundary.
Read More: ABC Trainerize vs TrueCoach for Personal Trainers
Flat-Rate Pricing
Flat-rate pricing charges one price regardless of how many clients you have.
Your margin improves with every new client you sign, since your software cost never changes.
Paperbell and My PT Hub both work this way. Each has a plan with unlimited clients for one monthly fee.
The tradeoff is the starting price. A flat fee costs more per client than a small tier while your roster is small, and less once your roster is large. Flat fees also vary by platform, so compare what each plan includes, not just the price.
Neither model is objectively better:
- Per-client tiered pricing rewards coaches who are still building their roster.
- Flat-rate pricing rewards coaches who already have, or expect to quickly reach, a larger one.
Read More: ABC Trainerize vs. Everfit vs. TrueCoach vs. MyPTHub: Which Fitness Coaching Platform Is Best?
Enterprise and Custom Pricing
Enterprise plans are typically quote-based rather than listed on a public pricing page. They usually include dedicated account management, single sign-on, advanced analytics, and white-label or multi-location options.
ABC Trainerize’s Enterprise plan is built for club chains, franchises, and large multi-location businesses. It adds custom integrations and centralized reporting across locations.
Before you commit, request a demo and be ready to negotiate. Pricing depends on seat count and feature needs, so expect some back-and-forth before you get a final number.
Read More: 9 of the Best Remote Personal Trainer Platforms Compared (2026)
What Does Coaching Management Software Actually Cost? A 2026 Breakdown
At 25 active clients, coaching software cost lands at roughly $59-$134 a month all-in, or about $2.40 to $5.40 per client.
ABC Trainerize and Everfit tiered plans sit near the middle, at about $3 per client before add-ons.
As said, coaching management software pricing cost moves with your roster size and your add-ons, so the table below shows five common roster sizes side by side.
Coaching management software pricing cost by client volume
Prices are in USD and billed monthly unless stated. Annual billing is about 10% less on ABC Trainerize. “All-in” applies to ABC Trainerize: base plan plus nutrition and payments add-ons. Competitor figures are base plan prices. TrueCoach prices are annual-billing rates.
Card processing fees are not included; the total cost of ownership section below adds them. Prices verified October 27, 2026 on each vendor’s own page:
| Plan | Clients | Monthly billing | Annual billing (per month) |
| Free | 1 | $0 | $0 |
| Grow | 2 | $10 | $9 |
| Pro 5 | 5 | $25 | $23 |
| Pro 15 | 15 | $50 | $45 |
| Pro 30 | 30 | $79 | $71 |
| Pro 50 | 50 | $135 | $122 |
| Pro 100 | 100 | $225 | $203 |
| Studio Plus | Up to 500 per location | $275 | $248 |
| Plan | Clients | Price per month (annual billing) |
| Starter | 5 | $26.34 |
| Standard | 20 | $57.99 |
| Pro | 50 | $136.99 |
| Plan | Clients | Monthly billing | Annual billing (per month) |
| Pro | 5 | $19 | $16 |
| Pro | 10 | $29 | $24 |
| Pro | 20 | $49 | $41 |
| Pro | 35 | $75 | $63 |
| Pro | 50 | $95 | $79 |
| Pro | 100 | $140 | $117 |
| Studio | 100 | $165 | $138 |
| Plan or add-on | Price per month (flexible monthly billing, USD) |
| Premium (unlimited clients) | $59 |
| Check-Ins AI add-on | $12 |
| White-label app listing add-on | $145 |
Keep in mind that flat-rate plans with unlimited clients tend to cost less per client as you grow. For example, My PT Hub Premium is $59 a month whether you coach 20 or 100 clients. That is a real advantage once you pass the 20-client roster.
Overall, when comparing personal training software pricing, you should look at two things: your monthly subscription and what each plan includes.
ABC Trainerize puts workouts, nutrition, habits, payments, and a branded app in one place. That means you do not pay for separate tools.
Read More: The Real Difference Between Trainerize Studio Plan & Pro Plan
Entry-level plans ($0-$30/month)
At this tier, personal training software pricing buys you basic session or program delivery, client messaging, and a client cap somewhere between 1 and 5.
ABC Trainerize’s Free plan covers 1 client at no cost. Grow covers 2 clients, and Pro 5 covers 5. The pricing tables above show the exact monthly and annual price for each.
Other entry-level options include Everfit, which is free for up to 5 clients, with Pro plans from $19 a month, and TrueCoach, where Starter is $26.34 a month billed annually for up to 5 clients.
Mid-tier plans ($30-$150/month)
This is where most online coaches managing 15-50 clients land, and it is general industry context rather than a claim from any single vendor’s site.
On ABC Trainerize, this range covers the Pro plan family, from Pro 15 up to Pro 50.
Studio and enterprise plans ($150+/month)
At this tier, expect:
- White-label or fully branded apps
- Team and multi-coach management
- Advanced reporting
- Deeper integrations
- Dedicated support
ABC Trainerize’s Studio Plus plan covers up to 500 clients per location. Most add-ons, including the branded app, nutrition tools, and Stripe payments, are included at no extra cost.
Pro 100 also lands in this range, at $225 a month before add-ons.
Enterprise pricing for larger platforms in this category is typically custom and quote-based rather than published. So, treat any number you see for enterprise-tier competitors as a starting point for a sales conversation, not a fixed rate.
⚡Pro tip: If you’re a studio evaluating this tier, look at total cost of ownership rather than the subscription line item alone. A bundled plan can cost more or less than stacking add-ons, depending on how many features you actually use.
Hidden Costs That Inflate Your Coaching Software Bill
Let’s address the main frustration up front: the advertised entry price and what you actually pay are often two very different numbers.
Three categories drive that gap: feature add-ons, per-client overage fees, and payment processing fees.
Feature Add-Ons (Nutrition, Video, Branded Apps)
On ABC Trainerize, the Advanced Nutrition Coaching add-on costs $20/month on Grow, Pro 5, and Pro 15 plans, and $45/month on Pro 30 and above.
But it is not a single flat $45 price across every plan. Studio Plus includes these add-ons at no extra cost. If you need the full stack, compare its price against Pro plus every add-on stacked together.
Per-Client Overage Fees
Many per-client platforms move you to the next tier once you pass your active client limit.
This creates what’s sometimes called a pricing cliff: a jump in monthly cost that happens the moment you sign one client past your tier’s limit, rather than a gradual increase.
Payment Processing Surcharges
Most coaching platforms use Stripe, which charges 2.9% plus $0.30 per transaction. Stripe sets that fee, so you pay it on any platform.
Check whether your platform adds its own fee on top of Stripe’s. On $5,000 a month in client payments, 2.9% is about $145, before the $0.30 per-transaction fee.
ABC Trainerize uses standard Stripe through its Stripe Payments add-on, with no extra platform surcharge.
How to Calculate Total Cost of Ownership
Use this formula as a starting template for any coaching platform you’re evaluating:
Monthly TCO = Base subscription + add-on fees + (monthly client revenue × payment processing %) + (one-time fees ÷ 12)
Here’s how that plays out for a coach managing 50 clients on ABC Trainerize who processes about $5000 a month in client payments, comparing a stacked Pro setup against the bundled Studio Plus plan.
| Monthly cost | Pro 50 + stacked add-ons | Studio Plus (bundled) |
| Base subscription | $135/mo (Pro 50, billed monthly) | $248/mo (billed annually; per location, up to 500 clients) |
| Add-ons | $55/mo: nutrition $45 + Stripe Payments $10 | $0 (nutrition, payments, branded app, and video coaching and Business all included) |
| Processing fees | ~$145/mo (2.9%; the $0.30 per-transaction fee is not included) | ~$145/mo (2.9% only; Stripe’s fee applies on any plan) |
| One-time fees ÷ 12 | ~$14/mo (branded app, $169 one-time) | $0 |
| Total monthly TCO | ~$349/mo | ~$393/mo |
| Cost per client (50 clients) | ~$6.98 | ~$7.86 |
The table above mixes billing types: Pro 50 is billed monthly and Studio Plus annually. Billed monthly, Studio Plus is $275, or about $420 all-in. Billed annually, Pro 50 is $122, or about $336 all-in.
Either way, stacking add-ons on Pro costs less at 50 clients. Studio Plus also includes Video Coaching ($10/month) and Business ($25/month), which the stacked column leaves out. Add both, and Pro 50 comes to about $384 a month billed monthly, still under Studio Plus at about $420.
Here is the same math for 25 clients paying you about $2,500 a month:
- Pro 30 plan: $79
- Nutrition add-on: $45
- Stripe Payments add-on: $10
- Branded app: about $14
- Processing fees: about $73
That adds up to about $221 a month, or $8.80 per client.
Does Coaching Software Pay for Itself? The ROI Case
Nobody hesitates to spend on a tool that pays for itself. If it makes your coaching better and your days easier, it’s an investment, not a cost. So the question to ask is simple: will this give me a return? The right software does.
Smart billing, payment protection, and structured engagement interventions combined come with a 6 to 12% drop in churn across the ABC Fitness network.
Consistent mobile app engagement alone comes with a 2 to 4% retention lift.
In plain terms, fewer clients leave, so more of them keep paying you.
Say a client pays you $200 a month. Keeping them six more months is $1,200 in income, and it costs far less than finding someone new to replace them.
Software supports that retention math in three concrete ways:
- Less back-and-forth when booking sessions: automated scheduling handles it for you.
- Fewer failed-payment cancellations: integrated payments catch the ones you’d otherwise mistake for a member wanting to leave.
- More renewals: built-in progress tracking shows clients visible proof that your coaching is working.
ABC Trainerize centralizes scheduling, progress tracking, messaging, and payments in one place, which reduces the admin overhead that otherwise eats into billable coaching time.
With the ROI case in mind, the next question is which specific plan and pricing model actually fits your practice today.
Free Resource: A Three-Part Guide to Keeping Clients for the Long-Term
How to Choose the Right Pricing Plan for Your Coaching Business
The right plan depends on three factors: your current client count, your projected growth over the next 12 months, and which features are essential versus nice-to-have.
Solo Coaches (1-10 Clients)
Start with a free trial or an entry-level plan. ABC Trainerize’s Free plan (1 client) and Grow plan ($10/month, or $9 billed annually, for 2 clients) both fit this stage. The 30-day free trial gives you unlimited clients to test the platform before you pay anything.
See the 1-5 and 10 client rows in the cost table.
At this stage, core features like workout or session delivery, messaging, and progress tracking matter more than advanced automation or branding tools.
Don’t overbuy. Scale to a higher tier only when client volume actually demands it, not because a bigger plan looks more professional.
Read More: The Best Online Personal Training Software in 2026
Growing Practices (10-50 Clients)
This is the critical decision point. The pricing model you choose now locks in your cost trajectory as you keep growing.
Check your coaching software cost at both 25 and 50 clients before choosing a platform, not just at your current roster size.
On ABC Trainerize, compare the Pro range ($25 a month at 5 clients, up to roughly $135 at 50) plus any add-ons you need. Then check whether Studio Plus makes more sense once you stack three or more add-ons.
The annual billing discount on ABC Trainerize’s paid plans is 10%, which is worth planning around.
The 25- and 50-client rows of the cost table run $59 to $190 a month. Our guide to scaling your practice covers what comes next.
Studios and Teams (50+ Clients)
“With online personal training, depending on how many online clients I decide to bring on in a month, I can bring in an additional $1000-$3000 of income on top of my in-person training clients.” – Mike Monti, ABC Trainerize customer
At this size, evaluate all-in-one plans where add-ons are bundled rather than purchased separately. ABC Trainerize’s Studio Plus plan, at $248 a month (billed annually) per location for up to 500 clients, is built for this stage.
Studio Plus belongs in the 100+ row of the cost table. See our Studio and Pro breakdown to know when the upgrade pays off.
Running several locations? Request an Enterprise demo and negotiate, because pricing flexes with seats and features. Then set your own rates with our pricing guide.
Frequently Asked Questions
1. How much does coaching management software cost per month?
Most online coaches pay roughly $2.40 to $5.50 per active client per month at 25 clients, with nutrition and payments added. Costs run higher below 25 clients, because the same plan fee is spread across fewer people. The range assumes monthly billing; annual billing on ABC Trainerize is about 10% less. See the cost table for the cost of a coaching platform at your roster size.
2. Is flat-rate or per-client pricing cheaper for coaches?
Flat-rate pricing is cheaper at high client counts, while per-client tiers cost less for small rosters. At 10 clients, tiered plans run about $29-$50 a month, and an unlimited flat plan sits near $59. At 50 clients, the flat plan wins on sticker price, so compare the full cost of a coaching platform and any hidden fees in the cost table, or see our online coaching software roundup.
3. How much does coaching management software cost per month?
Most coaching platforms range from free to around $275 a month for a typical solo or small-team practice, with enterprise plans running higher on a custom quote. Entry-level plans run $0 to $30/month, mid-tier plans for 15 to 50 clients run roughly $30 to $150/month, and studio or enterprise tiers start around $150/month and scale from there.
4. Is there free coaching management software?
Yes, in two different forms. ABC Trainerize has a permanently free plan for 1 client, and Everfit has one for up to 5 clients. TrueCoach and CoachAccountable offer free trials of 14 to 30 days instead. ABC Trainerize’s trial runs 30 days with unlimited clients and no credit card required.
5. What hidden costs should I watch for in coaching software?
Three costs add up fastest: paid feature add-ons like nutrition coaching or branded apps, tier upgrades triggered the moment you exceed a client cap, and payment processing surcharges beyond Stripe’s standard 2.9% plus $0.30 per transaction.
6. What is the difference between per-client and flat-rate pricing?
Per-client tiered pricing charges more as your client count crosses set thresholds, so cost rises in steps as you grow. Flat-rate pricing charges one price regardless of client count. Which one costs less depends on how many clients you have now and how many you expect to add.
7. Does coaching software provide a return on investment?
Yes. Across the ABC Fitness network, billing, payment, and engagement tools together come with 6 to 12% less churn, and app engagement alone comes with a 2 to 4% retention lift. Fewer clients leaving means more months of income from the clients you already have.
8. Can I switch coaching software plans without losing data?
Within ABC Trainerize, yes: you can upgrade or downgrade your plan at any time from your account, though downgrades that remove features or add-ons take effect at your next billing cycle rather than immediately. Switching between different platforms entirely is a bigger undertaking and typically requires manually rebuilding client programs, so budget real planning time for a full migration.
Conclusion
Coaching software pricing comes down to your roster size, the pricing model, and the add-ons you need. Use the cost table to find your range. Then run the total cost of ownership formula before you commit. Prices change, so check each platform’s pricing page the day you decide.
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