Being a successful personal trainer requires more than counting reps. These days trainers are building flexible, hybrid businesses that let them connect with clients anywhere, anytime. And while one-on-one training sessions might be your bread and butter, the most resourceful PT’s layer in extra revenue streams that add value for their clients and bulk up the bottom line.
From online programs to digital products, group challenges, and add-on coaching, there are endless ways to expand your services without adding more hours to your schedule. These streams help you serve clients in new ways and create stability and scalability in your business too.
Ready to boost your income this year? Let’s dive into 7 secondary revenue streams for personal trainers to help get you started.
#1: Sell Online Courses and Workshops
First, online courses and workshops are like the protein shake of revenue streams: easy to blend, highly customizable, and super effective. And, the best part? You’re easily able to package your expertise into courses on fitness, nutrition, mobility, or even niche topics like “HIIT for Runners” or “Meal Prep 101.”
Platforms like Udemy or Teachable make hosting simple, and once your course is live, it becomes a passive revenue stream. Meaning you can earn money while you sleep, train, or binge-watch your favorite show. Plus, courses that showcase your skills help position you as the go-to expert in your field.
TZ Tip: Create a mini-course that complements your 1:1 coaching. For example, bundle your virtual “Core Strength 101” workshop with your in-person training package. Double the value, double the revenue.
#2: Virtual Training Sessions and Consultations
Next, gone are the days when clients had to live in your city to train with you. Virtual training makes your services global—and flexible. You can offer Zoom consultations, virtual form checks, or even fully structured programs delivered through ABC Trainerize’s coaching platform.
This opens the door to clients who travel often, live far away, or those who simply prefer to train from their living room. And with smart tools for progress tracking, scheduling, and communication, you’re able to keep clients engaged (and paying) without stepping foot in the gym.
TZ Tip: Offer hybrid packages to every client. For example, sell your clients two in-person sessions plus weekly virtual check-ins. It keeps your clients accountable while maximizing your time and income.
#3: Affiliate Marketing Programs
Now, let’s be real, your clients already ask, “Which protein powder should I buy?” or “Where’d you get those killer leggings?” So, why not turn those convos into commissions?
By joining affiliate programs with reputable brands in fitness, nutrition, or wellness, you can recommend products you genuinely use and love. And, every time someone buys through your link, you get a cut. Easy.
This strategy works especially well if you’ve built a strong online presence on Instagram, TikTok, or YouTube. You’re already influencing, affiliate marketing just makes sure you get paid for it.
👉 Check out: ABC Trainerize Affiliate Program: Share the Love and Get Paid for It
#4: Brand Partnerships and Sponsorships
Next, brand partnerships are a must. Think collabs with apparel companies, supplement brands, and even local businesses. In no time you could be repping gear, appearing in campaigns, or launching your own signature product line (yep, you! ).
These partnerships do more than pad your wallet, they boost your visibility and credibility. Helping clients see you as an industry authority.
TZ Tip: Start small by reaching out to local wellness cafés, gyms, or health food stores. Sponsorships don’t always have to be massive corporate deals; sometimes the best partnerships are right in your own community.
#5: Digital Products and Resources
Then, if you’ve got knowledge, it’s time to package it. Digital products are an amazing way to share your expertise while creating a steady stream of passive income. Think: downloadable workout guides, nutrition e-books, recipe packs, or even specialized training calendars.
Once created, these products are able be sold again and again. And since they’re digital, they’re easy to scale.
TZ Tip: Use Trainerize’s Smart Meal Planner to generate meal ideas, then turn them into a polished recipe guide you can sell on your website or bundle with coaching packages.
#6: Group Fitness Programs and Challenges
Next, if 1:1 coaching is like a private dinner, group programs are the all-you-can-eat buffet. They bring people together, build community, and scale your income fast.
You can design a themed challenge (like “30 Days of Mobility” or “Summer Shred”) and invite participants to join for a flat fee. They get access to exclusive workouts, nutrition tips, and group accountability—and you get the joy of leading a motivated squad.
Plus, group challenges are marketing gold. Because participants often share their wins on social media, spreading the word about your coaching and bringing in new clients.
TZ Tip: Run challenges inside ABC Trainerize to track client progress, celebrate milestones, and keep that sense of community buzzing.
#7: Add-On and Hybrid Coaching Services
Now, here’s where the real magic happens: add-on services. They’re an easy way to level up your services. By adding habit coaching, nutrition support, or even mindset sessions, you create a holistic coaching experience and give yourself multiple ways to charge for your time.
Hybrid models, where you blend in-person training with virtual check-ins, are especially popular right now. Clients love the flexibility, and you’ll love the steady income.
With ABC Trainerize’s Habit Coaching feature and tools like the Smart Meal Planner, you easily able to layer these add-ons into your existing coaching. And, before you know it you’ll be the trainer who doesn’t just build muscles, but builds sustainable lifestyle change.
TZ Tip: Sell a “premium package” where clients get weekly training sessions, monthly nutrition coaching, and ongoing habit tracking. It’s more income for you, and more results for them.
What’s Next?
Finally. at the end of the day, your fitness business doesn’t have to be limited to session fees. There are countless creative ways to diversify your income, support your clients, and set yourself up for long-term success.
With ABC Trainerize in your toolkit, you’re able to manage hybrid coaching, track client progress, and bundle all these revenue streams into one seamless experience.
So, whether you’re building e-books, launching challenges, or expanding into hybrid coaching, remember: your business is only as limited as your creativity.
Ready to get started, download your free 30-day trial and start boosting your income today.
