How MUVFit Used Trainerize to Engage Their Community During the Pandemic

MUVFit Personal Training is a Nashville-based boutique personal training fitness center that offers one-on-one and small group personal training, as well as group fitness classes. Owner Daniel Meng founded MUVFit with the belief that everyone can benefit from the accountability of a coach and the support of a like-minded community.

Although Daniel had been considering making the switch to ABC Trainerize for some time, the start of the pandemic in March 2020 hurried the process along. The seamless switch to ABC Trainerize allowed Daniel and his team to focus on overhauling other aspects of their business model—and he introduced his team of trainers to the concept with an online workout..

“I immediately gathered my coaches on a Zoom call, took them through a workout, and I said this is what we’re going to do,” Daniel recalled. “We literally shifted our entire model online overnight.”

Daniel’s trainers also worked quickly to rewrite programs that clients could complete at home with no equipment… “Using ABC Trainerize, we were able to film exercise videos and demo all the moves for our personal training clients, and they loved the fact that they could do the workouts on their own time.”

What they thought was a temporary “patch-up job” to weather the COVID storm ended up revolutionizing their business!

Download the case study to see MUVFit’s full story and how they leverage ABC Trainerize to build an online community!

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