Globally, people are spending $1.8 trillion on wellness, and most of it isn’t just on personal training services! Millennials and Gen Z are prioritizing mental wellness, mindfulness, self-care, sleep optimization, and nutrition, not just working out.
For fitness pros like you, this signals a major evolution in what clients are looking for. Success in 2025 means understanding that your services now need to include stress management, sleep hygiene, behavioral changes, and more.
In this post, we break down the top wellness trends to watch and how to align your business with what your audience is truly after.
Top 10 Wellness Trends 2025: Mindfulness, Tech, and Longevity
From wellness retreats to longevity-focused nutrition, people are prioritizing self-care routines and functional medicine approaches that actually work.
In 2025, wellness trends like personalized wellness, sleep optimization, and alternative therapies are redefining what health looks like. It’s no longer just about fitness, it’s about holistic health.
To meet this shift, many personal trainers are adopting a lifestyle coach approach: combining fitness, stress management, nutrition, and emotional health into one cohesive program. Here are the top 10 2025 wellness trends based on the latest industry reports.
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#1: Longevity Wellness
Consumers don’t just want to live longer anymore, they want to feel amazing while doing it. We’re talking about improving energy, mobility, immune support, cellular repair, and overall quality of life as they age.
This means more demand for protocols that support metabolic and cellular health. Think strength training, recovery tools, fitness tech like wearables, and nutrition plans that actually work.
To stand out as a coach in 2025, you need to align your packages with prevention, not just performance.
#2: Augmented Biology
Augmented biology sits at the intersection of wellness, performance, and tech-enhanced self-optimization. Once reserved for biohackers and elite labs, this trend is now hitting the consumer market, especially among middle- and upper-income clients looking for an edge in energy, longevity, or body composition.
While it’s not “mainstream” wellness yet, it’s quickly becoming visible and more financially accessible for a specific type of client. You may not need to deliver these services, but being literate in the tools, trends, and outcomes will set you apart.
Here’s what this audience is already paying for:
- Glp-1 Weight-Loss Injectables (Ozempic, Wegovy, Zepbound)
- NAD⁺ II Longevity Drips
- Peptide Therapy
- CGM Subscriptions for Non-Diabetics
- Smart Recovery Rings
- AI-Personalized Nutrition Kits
- At-Home Hbot (Hyperbaric Oxygen) Pods
- Full-Body Red Light Beds & Panels
#3: Analog Wellness
Analog wellness is emerging as a quieter, more introspective response within the fitness space, where wearables, app-based coaching, and performance-tracking tech are now the norm.
More than ditching devices altogether, this wellness trend advocates for carving out intentional space for non-digital routines, slower, and presence-driven habits that support mental wellness, emotional health, and recovery.
Think: no-screen workouts, daily nature walks, or pen-and-paper food journaling.
While analog wellness may still be more aspirational than mainstream, it shows the growing desire for balance, especially among clients overwhelmed by too much tracking.
For coaches, even simple integrations like reflection prompts, quiet cooldowns, or walk-and-talk sessions can deliver a huge impact with zero tech.
#4: Sauna Culture Reimagined
The old “pump iron, hit the showers” gym model might as well be dead. In 2025, recovery remains among the top 2025 wellness trends as well as a revenue stream, with sauna culture leading the charge.
Not a long time ago, all these recovery zones, including saunas, cold-plunge pools, infrared cabins, and red-light beds, were exclusive to luxury spas. Meanwhile, now smaller gyms are including them as part of their different membership packages.
Why? Because people will pay for it, 34% of U.S. gym members say they’ll pay more for clubs with better amenities.
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#5: Personalized Supplementation
Follow the money, and VCs are betting big on personalized wellness. And they usually don’t miss. Personalized supplementation has jumped from the biohacker niche to one of the top-funded plays in health tech. Nutrition and weight-management categories pulled in the third-largest share of U.S. digital-health investment in 2024.
For coaches, this trend is less about selling supplements and more about being supplement-literate. Your clients are already using these products, but are wondering if that $60 probiotic is worth it, or which lab tests are legit.
Your role is to help them interpret the hype, connect it to real habits, and prioritize the fundamentals no pill can replace: movement, sleep optimization, nutrition, stress management, and holistic health routines.
As a trainer, helping clients navigate these choices (without overpromising) builds trust and long-term loyalty. With the ABC Trainerize affiliate program, you can recommend clinically proven products that align with your clients’ goals, boosting their results and unlocking a new revenue stream.
#6: Teen Wellness
With teens averaging 5 hours of daily phone use and reporting they’re online “almost constantly”, wellness has become a daily need for the younger generation.
That’s because virtual spaces have replaced physical playgrounds. Today’s teens are over-scheduled, permanently online, and looking for quick, self-directed ways to feel better.
They’re embracing quick wins like meditation apps, journaling, and guided breathing as everyday wellness habits. That’s why mindfulness apps, skincare rituals, and “family wellness retreats” are gaining traction among this age group.
For coaches, the opportunity is twofold:
- Speak to parents: Offer stress-management and self-care frameworks, not just fitness plans
- Speak to teens (especially on Social Media): Keep language low-pressure, tone-affirming, and content short-form-friendly
#7: Watershed Wellness
“Be water, my friends.” That Bruce Lee quote now feels like a 2025 wellness mantra. Watershed wellness—cold plunges, wild swims, float tanks—is our reset for an overstimulated world that reflects a deeper shift toward sustainable living and low-tech health habits.
The global cold plunge market is projected to reach $500 million by 2028. What’s driving this? A desire to feel something real. Cold immersion activates the vagus nerve, reduces inflammation, and boosts mood. Plus, it’s highly shareable on TikTok.
For fitness professionals, this offers opportunities to:
- Host outdoor sessions incorporating cold exposure
- Develop ” wellness retreats” content through nature-based recovery
Educate clients on starting safely with alternative therapies, and why not, see if you can plan and host local outdoor sessions.
#8: Integrative Health Approaches
The future of wellness is holistic health, where clients want care that treats both the symptoms and the lifestyle that caused them. With more access to tools, research, and functional medicine protocols, people aren’t just fixing problems. They’re addressing the stress, habits, and mindset behind them.
This is where integrative health approaches come in. As the Mayo Clinic puts it, it’s about “taking the best of both worlds.” That means pairing strength training with natural remedies. Protein timing with trauma-informed therapy. Meditation with mobility work.
And the data backs it up:
- The U.S. complementary and alternative medicine market is expected to hit $124.2 billion by 2030
- Americans using mind-body therapies nearly doubled over 20 years
What does this mean for personal trainers and gyms? You don’t need to switch niches or offer everything. But you do need to speak the language your clients are already hearing. That’s how you stay relevant and trusted.
#9: Biohacking and Longevity
There’s a difference between full-stack biohacking and what most of us do. And we want to make this clear.
On one end of the spectrum is Bryan Johnson, spending more than $4 million to reverse his biological age. On the other: the rest of us—the Joes and Janes—trying to sleep better, recover faster, and stay sharp longer. And both ends are driving a booming market.
More than $600 million in VC money has flowed into personalized biotech and recovery tech since 2023, pulling lab-born ideas into commercial products. At the same time, millions of everyday users are demanding harder metrics, HRV, glucose, and cortisol.
For coaches, the question is simple: When clients show you their recovery scores or sleep apps, can you make a plan that fits?
With ABC Trainerize, your clients now enjoy a seamless workout experience when it comes to starting and ending their workouts using their Apple Watch App.
#10: Digital Detox Retreats
If biohacking is the high-tech pursuit of more control, digital detox retreats are the opposite: the intentional surrender of it. In 2025, unplugged wellness is gaining traction as a necessary reset for clients overwhelmed by screen fatigue and performance pressure.
These aren’t silent retreats or remote hideouts (though those still exist). Today’s digital detox experiences are often layered: movement, mindfulness, nature immersion, creative work, and face-to-face connection, all without the background buzz of Wi-Fi.
And people are paying thousands for it. Wellness tourism is projected to reach $1.3 trillion by 2025, with slow, immersive, and tech-free experiences ranking among the most in-demand formats.
For coaches, this isn’t about hosting luxury wellness retreats. It’s about recognizing the demand for simplicity. Even small offers, tech-free client challenges, analog journal prompts, or local walk-and-talk meetups, tap into this trend.
Stay Ahead with ABC Trainerize
Health and wellness trends in 2025 are all about personalized wellness, holistic health approaches, and emotional well-being.
With ABC Trainerize in your toolkit, you’re ready to guide clients through this next wave of wellness like a pro. Whether you’re supporting sleep optimization, tracking recovery with fitness tech, or guiding digital detox weeks, our platform gives you everything you need.
ABC Trainerize integrates with wearables, offers nutrition coaching (including plant-based diet plans), supports mindfulness routines, and helps you productize offers that speak to what clients want now. From stress management tools to alternative therapies guidance—it’s all built in.
See for yourself – sign up for a 30-day free trial today!
