In 2019, 38% of those between 25 and 34 used wearable technology. This popularity is great news for those in the fitness industry because it gives you a way to keep clients engaged in their fitness between workout sessions.
People use wearables hoping for better results (or because they just have to have the latest tech products!) but they often end up with data that they don’t understand. That’s where personal training comes in. Fitness technology can give clients better results when they work with a professional who helps them set and meet goals.
Here are some ways to make fitness tech work for them—and for you.
Focus on Progress Over Exact Accuracy
One reason many fitness business owners don’t think about using wearable tech is that they aren’t sure exactly how accurate measurements are. That’s understandable, but wearables can give clients a way to track progress even if the numbers aren’t perfect.
For instance, a Fitbit gives trainers a method to measure steps and heart rate. The information you get may not be exact, but it can help your clients understand if their activity level is going up or down. An Apple Watch gives them the chance to track both activity and sleep results, and Withings tracks weight and body measurement.
Using this data to look for trends rather than exact numbers will help both you and your client incorporate wearable technology into your training plan.
Wearables Give a Personal Touch to Group Training
At a fitness trainer, it can be a challenge to engage everyone in the group at your fitness studio—especially if classes are large. Wearables can make it much easier because it gives you individual data in a group environment.
With this information, you can talk to each participant about how they are doing and what changes they can make to get more out of the class. You can use apps to set goals and track progress as well.
Fitbit, Apple Watche, and Withings wearables all integrate easily with Trainerize, which makes it a great pairing to use with your fitness clients.
Combining the camaraderie of group classes with the focus of personal goals not only gets your clients better results, but it also helps your fitness business stand out from competitors.
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Wearables Build on Fitness Outside of Class Time
One key to keeping your clients working with you throughout the year is making sure they stay engaged and focused outside of class.
If the only time they think about fitness is once or twice a week, it won’t be long until competing priorities crowd out the workouts and you lose the client.
When you use wearables—especially synced with Trainerize—to set outside-of-class goals and metrics to focus on, your clients will have more consistent results and will be much more likely to stick with you over time. And it’s especially useful for accountability during physical distancing measures.
Fitness Tech Encourages Rest & Recovery
One reason that many fitness goals fail is that people are too ambitious. They try to do too much at once and end up injured, tired, or too sore to continue.
Fitness wearables allow you to not only focus on movement, but also to encourage rest and recovery. Devices can track sleep and enable you to give tips about maximum heart rate and workout times.
As a result, clients will be injured less and resting more, which helps them meet their goals over the long term.
Tracking is Good, But Tracked Goals are Better
When you use wearables as part of your fitness plans, you can help clients get the most out of their device. They won’t just be aware of their activity; they will get actual goals from you and meet them over time.
Connecting this tracking with Trainerize gives you a great way to communicate with clients between sessions—or even use online personal training exclusively. To see what we can do for your fitness business, contact us today!