Lifestyle coaching is a rewarding career that allows you to help clients create positive, lasting change across all areas of their lives. And, as a lifestyle coach, you get to work with clients to set goals and overcome challenges. As well as help them build healthy habits that transform their lives.
But, like any business, succeeding as a lifestyle coach requires a strategic approach. For example, one of the most common questions we hear aspiring lifestyle coaches ask is “How much money can I make?”
Check Out: What is a Lifestyle Coach?
In this post, we’ll break down the typical lifestyle coach salary. We’ll also cover factors that impact your income potential, and ways to maximize what you can make as a coach.
Let’s dive in!
Why Lifestyle Coaching?
First, before we dive into the nitty-gritty of salary ranges, it’s worth understanding why lifestyle coaching is such a popular field.
For starters, it’s a booming industry. The International Coaching Federation (ICF) estimates there are over 109,000 professional coaches worldwide, up 54% from 2019. The demand stems from clients seeking support in achieving balance and fulfillment. As well as a desire to improved well-being across all aspects of their live.
Next, as a lifestyle coach, you can offer services to support clients in areas like:
- Health and fitness
- Career and purpose
- Time management
- Stress management
And, with online training and coaching, you can work with clients from anywhere. Therefore expanding your reach beyond your local market! This flexibility allows you to charge higher rates for your services.
What is the Average Lifestyle Coach Salary?
First, the average annual salary for a lifestyle coach falls between $35,500 and $111,500 per year. And, most sources report earnings in the range of $50,000 to $70,000.
Next, the pay range is wide. This is due to factors like credentials, experience, location and specialty. Or, whether you’re an employee or contractor impact earnings significantly.
For example, on the lower end, a new or uncertified lifestyle coach on a contract may make around $35,000 to $45,000 annually. On the contrary, an experienced coach working for a studio in a major metropolitan city could make $70,000+.
How to Boost Your Lifestyle Coach Salary
Additionally, as a lifestyle coach, you have plenty of options when it comes to maximizing your earning potential. Here are 10 ideas to get you started:
1. Obtain credentials
First, earning certifications like the ICF, iPEC, or CLC credentials increases your perceived value. This allows you to charge higher rates. Additionally, getting certified shows you’ve invested in specialized training. It also gives clients more confidence in your abilities. For example, it demonstrates that you have been assessed on your coaching competencies. Therefore, increasing trust in prospective clients.
2. Identify a specialization
Second, focus your coaching services around niches like health and fitness, nutrition, career, or family life. Specialization allows you to command premium pricing. Similarly, when you specialize, you can position yourself as an expert in that area. And, therefore command premium pricing. For example, a lifestyle coach who specializes in health and fitness can charge more than a generalist coach.
3. Offer packages
Third, bundle your lifestyle coaching with other services like personal training, nutrition planning, or retreats. Packages allow you to charge more per client. For example, a good package might combine 4-8 lifestyle coaching sessions, a personalized fitness plan, and a group nutrition workshop.
4. Run group programs
Next, run group coaching programs focused around shared goals. For example, healthy eating, achieving work-life balance, improving relationships, or finding purpose. Similarly, more participants equals more revenue from each program. Additionally, group programs create a sense of community and provide much-needed accountability.
5. Provide corporate consulting
In addition, provide lifestyle coaching, well-being assessments, and training programs for corporate clients. Companies pay top dollar for these specialized services that invest in employee health, performance, and engagement.
6. Offer online coaching
Online coaching is a huge opportunity to diversify your income. Not only can you reach more clients by offering virtual and online coaching options, you can also broaden your appeal to clients all over the world. ABC Trainerize makes this a breeze to implement.
As part of your online coaching services, it could be worth incorporating healthy habit coaching to engage clients daily. This boosts retention and referrals as clients see everyday progress.
8. Create digital products
Additionally, develop online courses, on-demand classes, pre-recorded workshops, or informational guides that clients can purchase 24/7. This is a great example of passive income, and one that can go a long way to boosting your revenue.
8. Raise your rates
Finally, as you gain experience, credentials, and positive reviews, don’t be afraid to gradually raise your lifestyle coaching rates. Never undersell your value!
Generally, clients expect your rates to appropriately increase over time as you add more value.
Check Out: A Complete Pricing Guide for Online Coaches
9. Write a book
If you find you have the time, maybe it’s worth investing some in writing a book?
Writing a book can help a lifestyle coach earn more money by making them more trusted and reaching more people. When a coach writes a book, it shows they know their stuff, making others more likely to listen and pay for their advice. The book helps the coach get noticed by a larger audience, leading to more clients and speaking opportunities. Not just from book sales, but also from talks and workshops.
Plus, having a book means you can keep making money over time, even when you’re not actively working. It’s could turn out to be a very smart investment in your income and reputation!
ABC Trainerize: a Must for Lifestyle Coaches
Lastly, to provide lifestyle coaching services efficiently and effectively, the right software is essential. This is where ABC Trainerize comes in. Our all-in-one platform is designed to help you manage and grow your lifestyle coaching business.
Key features include:
- Online coaching: Provide virtual and on-demand sessions to clients anywhere.
- Client management : Store client profiles, notes, goals, and coaching plans in one secure place.
- Habit tracking :Influence daily health habits and track adherence with ease.
- Progress tracking:. Monitor client progress across all aspects of your coaching programs.
- Communication: Message clients, share resources, and deliver coaching right in the app.
- Business management: Use integrated tools for scheduling, payments, and automation to save time.
Lastly, consider centralizing client management, programming, communication, and business operations in one easy-to-use place. Doing so helps you devote more time to supporting clients and increasing your revenue.
So, What’s Next?
Lifestyle coaching can be an immensely rewarding career that allows you to guide clients toward more balanced, fulfilling lives. And, as for how much lifestyle coaches make, earnings vary based on credentials and experience. Similarly, you can increase your income potential by incorporating specializations, service bundles, and new offerings like habit coaching.
ABC Trainerize makes it easy to elevate your lifestyle coaching business with integrated features for habit tracking, progress monitoring, communication, and more. So, if you’re ready to take your lifestyle coach salary to new heights, start your free 30-day trial today!