Data is a wonderful thing. And as an online coach and fitness business owner, you have access to a lot of it—especially when it comes to your clients.
But as powerful as it is, data alone cannot drive behavior. To make data truly meaningful, it takes fit pros like you, reading between the lines, crunching the numbers, and adding context to the figures.
By combining your coaching expertise with the powerful data available in Trainerize (and through its integrated health and nutrition apps like Fitbit or MyFitnessPal), you can transform not just how people exercise, but also what they eat and drink; you can measure their progress, help keep them on track and, ultimately, improve their lifestyle and health over the long run.
Today, we’re putting even more powerful data at your fingertips and giving you a simpler way to interpret that data and manage client nutrition and daily caloric goals.
Introducing the Smart Nutrition Goal Calculator
Now, whenever you’re creating a nutrition goal for a client, you have the option of using our automatic built-in calculations to determine a client’s Basal Metabolic Rate (BMR) and Total Daily Energy Expenditure (TDEE). This provides you with important baseline numbers to work with and makes it easier to set effective calorie and macro-based nutrition goals.
Basal Metabolic Rate (BMR)
This is the amount of energy a person burns (or expends) each day while at rest. In other words, it’s the minimum number of calories needed to keep a body functioning.
BMR is calculated using the Mifflin-St Jeor equation, which requires an individual’s age, gender, height, and weight, and is used as a baseline number when creating nutrition and exercise programs.
Total Daily Energy Expenditure (TDEE)
This is the estimated number of calories a person burns (or expends) each day.
TDEE is calculated by multiplying an individual’s BMR by a coefficient based on their daily activity level or the amount of exercise they perform each day. It is used to determine the optimal number of calories an individual should consume to achieve their fitness goals.
To make this possible, we’ve embedded industry-standard equations directly into our nutrition goal builder that do all the calculations for you using the information your clients add to their profiles, including height, weight, age, and gender.
We’ve also introduced a brand new field in the client profile: activity level.
Context is King: Say Hello to Client Activity Levels
Rounding out your clients’ profiles and unlocking important calculations (like TDEE), the new client activity level feature helps you better understand your clients’ existing exercise habits and lifestyle and build complementary exercise and nutrition plans.
Using their TDEE along with the information they’ve shared with you about their fitness and wellness goals, you’ll be able to level up your nutrition coaching and determine the ideal number of calories they should consume daily to achieve their goals—whether that’s weight loss, maintenance, or muscle building.
For right now, this field can only be controlled and edited by you as the trainer. Use the information they provide on their consultation form or through direct conversations with you to fill in the field. You can change a client’s activity level whenever you like, so their nutrition goals can be quickly modified as they progress in their fitness journeys.
Client Goals Are Getting Their Own Home Inside the Client Profile
Speaking of client goals…in addition to the calculator, we’re doing some minor house-keeping (in preparation for something BIG!) and part of that includes giving client goals their own home inside the client profile.
This new page is where you can motivate your clients and help them forge a path to success by setting different custom goals and nutrition goals then tracking their progress and achievements!
Just one more way we’re making Trainerize even more powerful! Stay tuned for more product updates coming up later this Summer. We’ve got plenty of big things in store!