When you hear the term “corporate wellness”, do you picture a cramped basement gym or a sparsely attended lunch hour yoga class? 🙃
Think again. Corporate wellness has had a MASSIVE glow-up!
Because when employees feel good, they show up with more energy, focus, and resilience. This translates into fewer sick days, lower healthcare costs, and a stronger workplace culture. 🚀
Enter workplace wellness that looks like: nutrition coaching, stress management, and daily habit-building (not just tacky posters in the break room). Corporate wellness in 2025 isn’t just feel-good fluff. It’s a market projected to reach $87.3 billion by 2026.
And it’s a place where personal trainers have a chance to make a bigger impact and grow their businesses.
Read on to learn why corporate wellness is hotter than the sauna trend, and how trainers like YOU can get control of the dial.
TL;DR: Corporate wellness is projected to be a $87.3 billion market by 2026, and ABC Trainerize is making it ridiculously easy for savvy trainers to ride this wave and scale their businesses.
Skip ahead:
- What Is Corporate Wellness (and How It’s Evolved)
- The Corporate Wellness Market Is Booming
- Benefits for Coaches Entering Corporate Wellness
- The Role of Technology in Scaling Corporate Wellness
- FAQs: Corporate Wellness
What Is Corporate Wellness (and How It’s Evolved)
First, corporate wellness is as simple as companies supporting their employees in all aspects of health and well being. This could look like an updated office gym, a company-wide step challenge, or gym membership credits.
The industry has embraced a 360° approach to wellness. Here are some categories and examples of corporate wellness at work:
- Fitness programs – On-site group classes. virtual training sessions, step challenges
- Nutrition support – Meal planning, healthy eating workshops, personalized nutrition coaching
- Mental health resources – Stress management, mindfulness training, emotional wellness support
- Habit coaching – Sleep hygiene, productivity habits, behavior change
- Preventive health – Health and longevity screenings, wellness assessments, chronic disease management
- Work-life balance initiatives – Flexible scheduling, remote wellness options, recovery programs
If this all sounds like something from a Huberman Lab podcast, you’re not wrong! Companies are trying to grab a competitive advantage — why not try wellness? Best of all, this stuff is exactly what personal trainers are already delivering! Corporate wellness is simply applying that expertise on a bigger scale.
The Corporate Wellness Market Is Booming
Next, the stats don’t lie—corporate wellness is one of the fastest-growing areas of health. A recent McKinsey survey puts the global wellness market at $2 trillion! 🤯Companies are discovering that their employees are the ones driving productivity and profitability — which requires them to function at their best.
The modern workplace is also dealing with its share of challenges. For instance, Gen Z workers report feeling high levels of workplace stress, which results in higher turnover, more sick days, and burnout.
📝 FREE Resource: Understanding the Gen Z Demographic for Fitness Businesses
Here’s what we know:
Johnson & Johnson estimates that wellness programs have saved the company $250 million on health care costs from 2002 to 2008. Now THAT’S savings you can take to the bank! 😉
The results of corporate wellness programs are pretty mind-blowing. Let’s take a look at why the movement is gaining traction:
- People show up: Ever tried to work with the flu? Yeah, no. Plus, if employees are healthy, it usually means they’re more engaged. Corporate wellness turns absenteeism and attrition upside-down. Plus, every dollar spent on wellness saves companies $3.27 in healthcare and $2.73 in absenteeism costs.
- More gets done: When employees feel supported, they’re more focused, creative, and calm, which often leads to better output and fewer errors. Companies with wellness programs see an amazing 66% boost in productivity!
- Retention rises: Wellness is no longer a perk — it’s an expectation. Companies that help employees build healthy routines are magnetic. Taking care of well-being means burnout drops, leading to lower turnover. In fact, 70% of participating employees report higher job satisfaction
- Morale boost: Investing in wellness boosts workplace culture. It shows that leadership actually cares about people — something that matters to modern workers. Wellness programs with mindfulness training reduce stress-related absenteeism by 25%
For personal trainers, corporate wellness is a MASSIVE opportunity. Your skills in fitness, nutrition, and habit coaching are in high demand for keeping workers well, for the long run.
📝 Case Study: Lennar X ABC Trainerize: Empowering Longevity and Corporate Wellness
Benefits for Coaches Entering Corporate Wellness
We’ve seen why corporate wellness is good for companies. Now let’s show how it can help fitness professionals like you level up.
New, stable revenue
Has your individual client business been a little … feast-or-famine? Corporate contracts are longer-term, sometimes running 6-12 months at a time. (Hello, stable monthly income!) So instead of stressing about filling your schedule daily, you’ll have guaranteed revenue.
Remember, companies budget for employee wellness initiatives annually. Many trainers report that a single corporate contract can replace 10 to 15 individual clients. Talk about efficiency! 💰
Higher visibility & cred
Landing corporate wellness gigs is a beet shot to your professional status. You’re automatically positioned as an expert when you’re the trainer working with Fortune 500 companies or local businesses. This credibility boost can multiply, leading to all sorts of opportunities like:
- Speaking gigs at wellness conferences
- Referrals to other corporate clients
- Media interviews and thought leadership opportunities
- Higher rates for your individual training services
Work with larger groups
Instead of helping one person at a time, you’re now impacting entire teams and departments. Picture a lunch-and-learn session for 50 employees. Or a corporate “bike to work” challenge attracting hundreds. Here’s how this multiplication effect can help your biz:
- You’re able to serve more people in less time
- Now have flexibility to charge premium rates for group programming
- You get to create healthy workplace culture initiatives that have lasting impact
- Finally, you can enjoy passive income with programs that run themselves
Client success that sticks
Here’s where corporate wellness really shines: the way it transforms workplace environments.
When companies invest in these programs, employee support systems are already baked in (through peer support and leadership buy-in). Everything works together to create long-term client success. Because you’re changing the underlying culture.
Bonus: There’s always the chance that your contract will grow as you prove your value! 📊
📚 Read More: 7 Tips for Becoming a Corporate Wellness Coach
The Role of Technology in Scaling Corporate Wellness
If there’s one thing companies want from employee wellness initiatives, it’s proof they’re working.
That’s where technology comes in.
With wellness apps (check out our recommendations for corporate use!) and data tracking, trainers can show measurable ROI. This means you’ll be able to speak HR directors’ language. With proof that employees increased their daily steps by 35% or that stress levels decreased by 28% over 3 months.
Here are 3 ways ABC Trainerize makes it simple to scale and showcase impact:
- Habit tracking: You’ve moved way past one-off sessions and checking the boxes. Now, you’re in the business of helping employees build repeatable healthy habits. ABC Trainerize can help you track habits across Active Lifestyles, Nutrition, Sleep, and Mindfulness.
- Smart meal planner: Free donuts in the break room and vending machines aren’t exactly helping your clients make gainz! 😅 Our Smart Meal Planner creates meal plans in seconds, customized to each employee’s weight loss goals, macros, and dietary preferences. This means you can support everyone from the vegan in accounting to the keto-loving project manager. With AI meal planning, you’ll help employees make choices that support performance inside and outside the office.
- Progress dashboards + reporting: Here’s a secret — data visualization makes executives smile! ABC Trainerize provides built-in graphs, reports, and progress tracking that clients can see in real-time. When it’s time for contract renewal, you’ll have compelling dashboards showing that your programs worked.
Technology doesn’t replace the things that make your clients love you — it amplifies and measures your impact. That’s how you turn one corporate client into a portfolio of new contracts! 🚀
FAQs: Corporate Wellness
What’s corporate wellness, anyway?
Trust us, this does not look like that monthly wellness email that HR used to send (complete with 1980’s clipart and cheesy quotes!). Corporate wellness these days is all about helping employees stay fit, eat smart, manage stress, and build healthy habits. It helps workers feel good on AND off the clock.
How can personal trainers break into corporate wellness?
Start small! Pitch group workouts, habit coaching, or nutrition challenges. ABC Trainerize makes it easy to deliver programs, track progress, and keep everyone engaged—even if you don’t live anywhere near HQ.
Why is corporate wellness a goldmine for trainers?
Stable revenue, access to more clients, and long-term connections—yes, please! 💰Plus, you’re helping companies build healthy workplace cultures all while boosting your own career.
What’s a trainer’s role in workplace wellness?
You guide workouts, nutrition, and habits while keeping employees motivated. Staff see results, the company saves $$$, and you reap the benefits!
How do you pitch these programs to companies?
Highlight the wins: reduced absenteeism, higher productivity, happier employees. Offer tailored, measurable packages that show real ROI. 📈
📝 Case Study: Novant Health and ABC Trainerize Support Employees in Building Healthy Lifestyles
Ready to Tap Into Corporate Wellness?
More and more companies are pouring money into their people. Savvy PTs can tap into this momentum to build up their own businesses.
ABC Trainerize has everything you need to make corporate wellness a breeze. From habit coaching for a group of employees to rolling out company-wide nutrition coaching, we can help you deliver results that stick.
👉 Ready to see what’s possible? Start your free 30-day trial today and take the first step toward becoming a corporate wellness rockstar!