So you want to offer a free trial? You’ve probably done this for workouts. But about putting together a free trial for nutrition coaching?
Perhaps it might not be as straightforward as putting together an exercise plan as nutrition and nutrition targets vary person to person. So let’s dive into some tips and methods you can implement to create your very own free trial for nutrition coaching so your prospects can see you know what you’re doing as an expert in nutrition guidance to further assist them in reaching their goals.
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Method #1: Meal Logging
Have trials log their food! That way you can monitor their food intake and provide high-level feedback and guidance to highlight yourself as the expert. Provide a timeline that’s realistic—maybe a week or two—where they can receive value but you won’t have to spend a ton of time.
⚡️TZ Tip: Use meal photo tracking or manual logging either directly in Trainerize or with the MyFitnessPal integration (which syncs to TZ). This provides your trial prospects with two different ways to log their foods for the duration of their free trial. With the full meal tracker in Trainerize, your clients can even take a photo of the barcode on a foot item and automatically populate data!
Method #2: Nutrition Guidance
Provide guidance to support your clients in eating better. Depending on your levels of certifications, this can include custom calorie/macros intakes, portion size targets, or even just recommendations for the colors on their plate! Putting together a custom target for your client is another way to position yourself as the expert in nutrition coaching. As they log their foods into the TZ platform you can give them real time feedback or a simple thumbs up for tracking their foods.
⚡️TZ Tip: Use the nutrition goal feature in TZ to put together their specific calories/macros based on their body stats. Or, for those utilizing the photo tracking option, put together daily habits for your trials to follow, such as eating 2-3 servings of fruit and veggies, to follow portion guides, or to upload their meal pics.
Method #3: Sample Meal Plan
Rather than customizing an entire meal plan for your trials according to their targets, why not create a sample meal plan to keep on hand? This way you can attach this to all of your nutrition coaching free trials as a little “gift” for your trials to keep. You can even use this as an incentive when promoting your new nutrition coaching trial, “Sign up for my 14 day nutrition coaching trial and keep my meal plan!”.
⚡️TZ Tip: Use the Smart Meal Planner in Trainerize to automatically generate a sample meal plan for your clients! (You can also manually build a meal plan, but why not automate it?) Perhaps breakfast, lunch, dinner, and two snacks that can be interchangeable for your prospect. Use this opportunity to educate your clients on why these foods are good choices!
Use these methods and tips to create a free nutrition coaching trial that not only drives new leads to your fitness business, but gives them tools they can use to give them a true glimpse into your online coaching platform! That way, they’ll know they can reach their health goals with you as their coach!
**Always make sure to check your local regulations to ensure you’re able to give the nutrition advice you are offering!**
🍓 We’re excited to share that a better new way to deliver nutrition coaching is here! From allowing clients to track their meals right within the app to delivering sample, custom meal plan suggestions in seconds and so much more, you’ll empower your clients to make healthier choices and level up on their health. Read our latest blog.