Business GrowthSales and Marketing The Ultimate Guide to TikTok for Fitness Professionals

The Ultimate Guide to TikTok for Fitness Professionals

Once upon a time, TikTok may have seemed like a just-for-fun app that only tweens were using. Or maybe you still feel this way. However, that’s definitely not the case anymore—the TikTok fitness world is blowing up!

Now, lots of professionals, including plenty of personal trainers and other people who work in the fitness industry, are using TikTok to promote their business and expand their reach.

The ultimate guide to TikTok for fitness

Have you been thinking about using TikTok as a marketing tool? Keep reading! In our ultimate guide to TikTok we explained below is everything you need to know about using TikTok to sell yourself as a fitness professional.

Decide if TikTok Is Right for You

While TikTok’s roots are firmly planted in younger demographics, the platform has seen a remarkable expansion in its user base. No longer limited to just teenagers and young adults, TikTok has become a hub for users of all ages. This means that whether you’re targeting a youthful crowd or a more mature demographic, there’s ample opportunity to thrive on TikTok.

In fact, you’ll find numerous fitness professionals, including those catering to older audiences, using TikTok to share their expertise and promote healthy living. If your target demographic is in a more mature age group, don’t be discouraged. TikTok’s evolving landscape has made it an inclusive platform for creators of all ages, allowing you to connect with users who may be seeking fitness content tailored to their needs and interests.

This broader appeal is what makes TikTok such a dynamic platform for fitness professionals looking to reach a wide and diverse audience. Whether you’re targeting the young and vibrant or a more seasoned demographic, TikTok has a place for you to share your fitness journey and expertise.

Making sense of TikTok’s culture

Before you dive into the world of TikTok, it’s important to understand its unique culture. TikTok has its own trends, memes, hashtags, and styles that appeal to its user base. Being in sync with these trends can help you create content that resonates with the platform’s users.

Learn how TikTok works

If you think TikTok could be a useful tool for expanding your audience, it’s important to learn how the app works and how you can use it before you dive in and start using it.

TikTok is used for watching and creating videos. There are lots of different videos that people create and share on the app, including the following:

Types of TikTok formats

Challenges: These often involve performing a dance to a specific song or in a specific style. And it’s a great place to start! Find a challenge and try it out.

Duets: These videos provide a way for TikTok users to collaborate with one another—another great way to wade into the TikTok waters, with minimal prep.

Reaction Videos: As the name suggests, this is all about posting your reaction to something (a product, another video, etc.). Maybe try reacting to a fellow fitness fanatic’s content?

Humor: A ton of the app’s content veers into comedy. Think of some “funny because it’s true” jokes about fitness and personal training and use a quick, clever way to communicate it!

Knowledge-Sharing: Share small, bite-sized pieces of enlightening information. Consider all the nuggets of information that your clients are shocked to learn, and then choose a TikTok-friendly way to share it.

Create a TikTok profile

Okay, you’re ready to start using TikTok as part of your social media marketing strategy. To do this, you’ll need to create a profile for yourself.

Types of TikTok ad content

TikTok also offers various advertising options for businesses. You can explore different ad formats, including in-feed ads, branded hashtag challenges, and more, to promote your fitness business.

Setting up a TikTok profile is very easy to do. Just follow these steps:

  1. Download the TikTok app from the App Store or Google Play.
  2. Tap the Profile or Notifications tab and follow the prompts given to sign up for the app (you’ll need to provide a valid email address and phone number).
  3. To add or change your profile photo, tap on the Profile tab, then tap Edit Profile.
  4. From here, tap on the Profile Photo or Profile Video option, then follow the prompts given to add a photo or video from your library.

Check Out Other Fitness Content

To make a TikTok video, all you have to do is click on the “+” icon at the bottom of the screen and begin recording. From here, you’ll have access to a variety of filters, songs, and other features you can use to spice them up.

TikTok trending sounds

Keep an eye on trending sounds on TikTok. Incorporating popular sounds into your fitness videos can help them reach a wider audience and increase engagement.

If you’re a little unsure of where to begin or what to post first, start by exploring the app and checking out other fitness content. There are lots of ways that fitness professionals are using TikTok. Some are sharing quick fitness tips set to music, for example, while others are participating in TikTok dance challenges.

Find your TikTok style

The great thing about TikTok is that the videos you share are meant to be fun, entertaining, and fairly casual. It’s okay if you mess up during your dance challenge or don’t have your hair and makeup done perfectly — that’s part of the appeal!

How to record amazing TikTok videos

Additionally, creating high-quality TikTok videos is essential. Learn the art of shooting, editing, and enhancing your fitness content to make it visually appealing and engaging.

Don’t be afraid to experiment with different types of videos to find the ones that you enjoy making the most and that resonate with your audience. With a bit of trial and error, you’ll be able to figure out your personal TikTok style and start cultivating a following around it.

How to make visually appealing TikTok content

Creating visually appealing and aesthetically pleasing content is key to standing out on TikTok. Explore tips and tricks for enhancing the visual appeal of your fitness videos.

Cross-promote your TikTok

Remember, you can use TikTok as a cross-promotional tool, too. It’s easy to share TikTok videos on other apps, including Instagram, Snapchat, Twitter, and Pinterest. There are integrations for sharing on these apps already built-in.

How to Use TikTok Analytics

Lastly, understanding your TikTok analytics is crucial for refining your content strategy and tracking your progress. Dive into TikTok’s analytics tools and learn how to leverage data for your fitness marketing efforts.

Have Fun

Remember your marketing materials don’t have to be super serious all the time. It’s okay to have fun!

Short, silly videos can help you to connect and engage with your social media followers in a new way. They show them that you’re fun and relatable and may entice them to start working with you.

Connect with TikTok influencers

Incorporating TikTok influencer collaborations into your fitness marketing strategy can significantly boost your visibility and credibility within the TikTok community. It’s a powerful way to tap into an influencer’s established audience and leverage their ability to authentically promote your fitness brand.

Try these TikTok marketing tips today

As you can see, there are lots of ways that you can use TikTok for fitness.  It doesn’t matter if you’re involved in online personal training or if you own a fitness club or fitness studio.

Either way, there’s plenty of room for TikTok marketing within the fitness industry. Keep the tips outlined in this guide in mind, and you’ll have no trouble making a name for yourself on the app.

Do you want to learn more about marketing for fitness professionals and personal training businesses? At ABC Trainerize, we’re here to provide you with all the tools you need to succeed in the digital fitness world.

Ready to take your fitness business to the next level?
Start your free 30-day trial of ABC Trainerize today! 

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