Let’s be honest—killer workouts are great, but they’re only half the battle. In 2025, clients want the whole package: sweat, strength, and solid nutrition. Enter personalized nutrition a $4.6 billion opportunity just waiting for you to grab it.
The best part? You don’t need to become a dietitian or spend your weekends building meal plans from scratch. You just need smart tools like the ABC Trainerize Smart Meal Planner and a simple strategy to upsell nutrition coaching as part of your packages.
And, with ABC Trainerize + ABC Trainerize Academy, you’ll have everything you need to confidently deliver fitness + food in one seamless, scalable system.
Ready to get started? Let’s dig in.
📝 Free Resource: The Foolproof Guide to Adding Nutrition Coaching to Your Services
Why Upsell Nutrition Coaching Now?
First, your clients aren’t just hiring you for workouts—they’re hiring you for results. And in 2025, that means combining smart training with smarter nutrition. So, whether they want to build muscle, lose fat, boost energy, or reduce stress, the food they eat matters just as much as how they move. When you add nutrition coaching to your services, you’re not being pushy—you’re helping them unlock the results they actually want. Which is exactly what they need to stick around even longer.
2025 Reality and What It Means for You
Personalized wellness is exploding: The digital nutrition market is valued at $4.2B and climbing. Clients will pay extra for tailored meal plans that pair perfectly with their workouts.
Retention hinges on results: Programs that combine training + nutrition show up to 50% higher adherence. More results → happier clients → longer billing cycles.
ABC Trainerize tools are smarter than ever: Think 7-day Smart Meal Plans, barcode logging, auto grocery lists, and built-in billing. You can scale nutrition coaching without burning out.
Pro Tip: Adding nutrition to your services can increase your monthly client value by $50–$150 without significantly increasing your workload.
The 5-Step 2025 Upsell Playbook
Next, you’ve got the tools, now let’s talk strategy. This step-by-step playbook makes it super simple to introduce nutrition coaching without feeling pushy or awkward. So, whether you’re brand-new to upselling or just need a smoother system, these five steps will help you turn casual convos into client upgrades—without breaking a sweat. Let’s gooo!
#1: Plant the seed on Day 1
First, during onboarding, be sure to tag a “Nutrition Habit” and ask for one meal photo daily. This isn’t about judgment—it’s about awareness. And, it gives you something to reference later when you offer more structured support.
#2: Give them a taste (literally)
Next, after two weeks of consistent logging, surprise your new clients with a 1-day Smart Meal Plan aligned to their goals. Add a quick message like:
“Hey, I built this mini meal plan using your goals and preferences—check it out and let me know what you think!”
It’s a win-win for all. You add value, and your client realizes how much easier life can be with expert guidance.
#3: Tier your packages like a pro
Here’s an example of how to tier your packages like a pro.
| Package | What’s Included | Monthly Price* |
| Move | Training + habit tracking | $– |
| Move + Fuel | Training + weekly Smart Meal Plan + grocery list | $+49 |
| Move, Fuel & Thrive | Everything above + bi-weekly nutrition calls + AI macro tweaks | $+99 |
*These are sample prices—make them your own!
This model not only supports a wider range of budgets, but also gives your most committed clients more depth, support, and results.
#4: Automate and simplify the upsell
Next, use ABC Trainerize’s in- app voice messages to nudge clients after two weeks. Think something like:
“Ready to level up your meals like you’ve leveled up your lifts? Ask me about my personalized nutrition plans!”
Then, set up recurring payments so it’s as easy to buy as it is to benefit.
#5: Run community challenges and show results
Lastly, start a 21- or 30-day “Fuel Your Fitness” challenge using the ABC Trainerize Smart Meal Planner + in-app groups. And, don’t forget to showcase client progress on social. When others see results, they’ll want in.
Deepen Your Skills with ABC Trainerize Academy
Now, are you still unsure on how to price or package your nutrition coaching? Want to grow your business without burning out?
ABC Trainerize Academy offers free and premium courses that teach you how to:
- Build irresistible offers (like your nutrition upsell!)
- Understand behavior change and client psychology
- Create systems that scale—without sacrificing your sanity
Don’t wing it. Get equipped with real business skills from coaches who’ve been there.
So, whether you’re brand-new to nutrition coaching or ready to turn your side hustle into a full-time gig, ABC Trainerize Academy is your go-to growth partner.
How ABC Trainerize’s Smart Meal Planner Makes This Easy
Here’s why this tool is your new best friend:
- Up to 7 days of AI-generated meals
- Macro-aligned to each client’s goals
- Swappable recipes and auto grocery lists
- Integrated with ABC Trainerize groups, habits, and messaging
- All built right into your app—no extra software needed
Clients love it because it’s practical. You’ll love it because it saves you hours.
2025 Nutrition Upsell FAQ
Now, in a world of AI-generated advice, Google answers, and TikTok nutrition tips, your clients are swimming in information—but starving for clarity. This FAQ tackles the real questions clients are asking online (and in your DMs), so you’re ready to lead with confidence, transparency, and expertise. So, whether you’re just getting started or want to fine-tune your pitch, this section has your back.
| FAQ | Quick Answer |
| How do I upsell nutrition coaching without sounding salesy? | Lead with value. Offer a free meal-plan sample or highlight how pairing food + fitness accelerates results. |
| Is nutrition coaching worth it for personal trainers? | Absolutely. It boosts results, retention, and revenue—and most clients expect it in 2025. |
| What should I charge for nutrition coaching? | Start with $49–$149/month depending on the service depth (plans, calls, customizations). |
| Can personal trainers legally give meal plans? | You can provide general guidance using Smart Meal Planner, but medical nutrition therapy must be done by a licensed RD. Check your region’s regulations. |
| What’s the Smart Meal Planner? | An AI-powered tool inside ABC Trainerize that creates macro-aligned meals + grocery lists personalized to your client’s preferences. |
| Can AI help with nutrition coaching? | Yes! AI tracks adherence, suggests improvements, and even drafts messages—saving you hours and boosting personalization |
| How fast can I launch this? | Most trainers roll it out in under 1 week using ABC Trainerize templates and automation. |
Nutrition Coaching = Results + Revenue
Finally, you don’t need a second certification to offer incredible nutrition support.
You just need a tool like ABC Trainerize’s Smart Meal Planner, a plan to deliver value, and a little confidence in your worth as a coach. And if you want to boost that confidence? Tap into ABC Trainerize Academy.
Because when you combine food + fitness + follow-through, your clients win—and so do you.
Ready to Offer Nutrition Like a Pro?
- Log into ABC Trainerize
- Go to Settings → Add-Ons → Advanced Nutrition Coaching
- Or dive into your next upskill course at academy.trainerize.com
You’re one upsell away from changing your client’s life (and your business).
